Add-on Acquisition • Digital Media

Catena Media Acquires Bettingpro.com

On July 4, 2017, Catena Media acquired digital media company Bettingpro.com for 14M GBP

Acquisition Context
  • This is Catena Media’s 7th transaction in the Digital Media sector.
  • This is Catena Media’s 2nd largest (disclosed) transaction.
  • This is Catena Media’s 5th transaction in the United Kingdom.

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M&A Deal Summary

Date July 4, 2017
Target Bettingpro.com
Sector Digital Media
Buyer(s) Catena Media
Deal Type Add-on Acquisition
Deal Value 14M GBP

Target Company

Bettingpro.com

Kent, United Kingdom
Bettingpro.com is a highly-regarded publisher of sports news, tips and betting advice across a number of different verticals, with a focus on acquiring leads for regulated UK and Australian iGaming partners. The business differentiates itself by publishing unique quality content written by experienced journalists. Company also includes a wide range of premium domains, amongst other, footballtips.com, bettingpro.com.au, livetennis.com, racingtips.com and freespins.com.
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Buyer Overview 1

Buyer

Catena Media

Gzira, Malta

Category Company
Founded 2008
Sector Internet Software and Services
Employees255
Revenue 50M EUR (2024)
DESCRIPTION

Catena Media is an online performance marketing and lead generation company within iGaming with portals like AskGamblers and RightCasino. Catena Media was founded in 2008 and is based in Gzira, Malta.


Deal Context for Buyer #
Overall 11 of 19
Sector: Digital Media 7 of 9
Type: Add-on Acquisition 9 of 17
Country: United Kingdom 5 of 5
Year: 2017 6 of 8
Size (of disclosed) 2 of 13
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-06-20 Mr Gamez

Germany

Mr Gamez is a provider of The Casino and Games Centers Guide on the Web. Without a doubt, the games are the nuts and bolts of casinos and should be one of the main reasons for choosing the right casino. We at Mr Gamez are very special fans of slot games - which make up the lion's share in every online casino - and that's why the focus of our site is on them. But of course we also like to help you in terms of table games like blackjack or roulette and offer you a lot of information.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-11-02 PokerScout

United States

PokerScout is an online poker news and comparison site. PokerScout seeks not only to track poker site traffic in real time, but also to go beyond the numbers to provide a unique and informative look at online poker. Our mission is two-fold: to give players the information they need to optimize their online playing experience, and to provide industry observers with independent, objective tracking data for the constantly evolving online poker market.

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