M&A Deal Summary

Catena Media Acquires Baybets

On December 4, 2017, Catena Media acquired digital media company Baybets for 27M EUR

Acquisition Highlights
  • This is Catena Media’s 8th transaction in the Digital Media sector.
  • This is Catena Media’s largest (disclosed) transaction.
  • This is Catena Media’s 2nd transaction in Malta.

M&A Deal Summary
Date 2017-12-04
Target Baybets
Sector Digital Media
Buyer(s) Catena Media
Deal Type Add-on Acquisition
Deal Value 27M EUR

Target

Baybets

Sliema, Malta
Baybets Ltd. is one of Europe’s major affiliate marketing players in the sports betting segment, with a total of 50 websites, primarily focused on the German market. Baybets’ portfolio includes sites such as sportwetten.org and sportwette.net, and the business is concentrated on the German-speaking (DACH) markets. The team consists of 23 employees based in Malta.

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Buyer(S) 1

Buyer

Catena Media

Gzira, Malta
Category Company
Founded 2008
Sector Internet Software and Services
Employees255
Revenue 77M EUR (2023)
DESCRIPTION

Catena Media is an online performance marketing and lead generation company within iGaming with portals like AskGamblers and RightCasino. Catena Media was founded in 2008 and is based in Gzira, Malta.

DEAL STATS #
Overall 13 of 19
Sector (Digital Media) 8 of 9
Type (Add-on Acquisition) 11 of 17
Country (Malta) 2 of 4
Year (2017) 8 of 8
Size (of disclosed) 1 of 13
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-11-02 PokerScout

United States

PokerScout is an online poker news and comparison site. PokerScout seeks not only to track poker site traffic in real time, but also to go beyond the numbers to provide a unique and informative look at online poker. Our mission is two-fold: to give players the information they need to optimize their online playing experience, and to provide industry observers with independent, objective tracking data for the constantly evolving online poker market.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-03-28 BonusSeeker.com

United States

BonusSeeker.com which is on a strong growth trajectory, provides its users with unbiased comprehensive reviews of all the legal casino operators in New Jersey.

Buy $7M
Mergr

Product

Company

Legal