Add-on Acquisition • Software

Catapult Acquires SBG

On June 23, 2021, Catapult acquired software company SBG for 40M AUD

Acquisition Context
  • This is Catapult’s 1st transaction in the Software sector.
  • This is Catapult’s 2nd largest (disclosed) transaction.
  • This is Catapult’s 1st transaction in the United Kingdom.

Explore All 10284 Add-on Acquisition Software Deals - Search the Database Free


M&A Deal Summary

Date June 23, 2021
Target SBG
Sector Software
Buyer(s) Catapult
Deal Type Add-on Acquisition
Deal Value 40M AUD

Target Company

SBG

London, United Kingdom
SBG specializes in real-time capturing of video and data, to generate unique insights and visualizations that assist teams in rapidly breaking down key factors driving performance. SBG was founded in 2008 and is based in London, United Kingdom.
Explore More Deals

Browse All 215,156 Deals

FILTER BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Search Free

Buyer Overview 1

Buyer

Catapult

Richmond, Australia

Category Company
Founded 2006
Sector Technology Hardware
Employees460
Revenue 116M USD (2025)
DESCRIPTION

Catapult is a provider of electronic and software engineering, and sports science. Catapult precision engineering at the intersection of sports science and sports analytics, Catapult works with over 900 elite teams worldwide to innovate how information shapes athletic performance. Catapult was founded in 2006 and is based in Richmond, Australia.


Deal Context for Buyer #
Overall 4 of 4
Sector: Software 1 of 1
Type: Add-on Acquisition 4 of 4
Country: United Kingdom 1 of 1
Year: 2021 1 of 1
Size (of disclosed) 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-07-13 XOS Digital

Wilmington, Massachusetts, United States

XOS Digital, Inc. is a provider of digital technology and media management solutions to collegiate and professional sports organizations in the U.S. XOS Digital developed three product solutions – digital media services, coaching solutions and facilities, design and integration (“FDI”). XOS digital media services offers its partners every piece of fan-facing technology including Internet publishing tools, streaming video and audio, interactive digital networks, original syndicated programming, mobile platforms and emerging technologies.

Buy $60M