M&A Deal Summary

Cart.com Acquires SellerActive

On January 18, 2022, Cart.com acquired internet software and services company SellerActive

Acquisition Highlights
  • This is Cart.com’s 2nd transaction in the Internet Software and Services sector.
  • This is Cart.com’s 6th transaction in the United States.
  • This is Cart.com’s 1st transaction in Oregon.

M&A Deal Summary
Date 2022-01-18
Target SellerActive
Sector Internet Software and Services
Buyer(s) Cart.com
Deal Type Add-on Acquisition

Target

SellerActive

Portland, Oregon, United States
SellerActive is a provider of SaaS multichannel ecommerce tools. The Company manages multichannel selling for 800 leading brands representing over $1.9 billion in gross merchandise value (GMV) through integrations with major ecommerce channels including Amazon, Walmart, and eBay to synchronize over 50 million listings per day. SellerActive was founded in 2012 and is based in Portland, Oregon.

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Buyer(S) 1

Buyer

Cart.com

Houston, Texas, United States
Category Company
Founded 2020
Sector Software
DESCRIPTION

Cart.com is a fully integrated e-commerce solution to brands, providing all the tools they need to grow through a single e-commerce partner. Cart.com was founded in 2020 and is based in Houston, Texas.

DEAL STATS #
Overall 6 of 8
Sector (Internet Software and Services) 2 of 3
Type (Add-on Acquisition) 6 of 8
State (Oregon) 1 of 1
Country (United States) 6 of 8
Year (2022) 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-01-10 FB Flurry

Dallas, Texas, United States

FB Flurry is a technology-driven fulfillment and customer care operator for leading DTC brands. FB Flurry distributes more than 35 million product units annually from four fully-owned fulfillment centers in Texas, Utah, and New Jersey. FB Flurry was founded in 2018 and is based in Dallas, Texas.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-03-17 DataFeedWatch

San Mateo, California, United States

DataFeedWatch is a Feed Management Solution that combines Data Transformation with Help & Advice, empowering Merchants and Agencies to succeed on 2,000+ eCommerce channels like Google, Facebook, and Amazon. DataFeedWatch was founded in 2012 and is based in San Mateo, California.

Buy -
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