Add-on Acquisition • Internet Software and Services

Cars.com Acquires PickupTrucks.com

On May 6, 2008, Cars.com acquired internet software and services company PickupTrucks.com

Acquisition Context
  • This is Cars.com’s 2nd transaction in the Internet Software and Services sector.
  • This is Cars.com’s 2nd transaction in the United States.
  • This is Cars.com’s 2nd transaction in California.

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M&A Deal Summary

Date May 6, 2008
Target PickupTrucks.com
Sector Internet Software and Services
Buyer(s) Cars.com
Deal Type Add-on Acquisition

Target Company

PickupTrucks.com

San Francisco, California, United States
PickupTrucks.com is a website dedicated to the distinct needs of pickup truck buyers and owners. PickupTrucks delivers unbiased content, tools and information exclusively about pickup trucks to meet the specialized needs of truck buyers and owners.
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Buyer Overview 1

Buyer

Cars.com

Chicago, Illinois, United States

Category Company
Founded 1998
Sector E-Commerce
Employees1,800
Revenue 719M USD (2024)
DESCRIPTION

Cars.com is an online destination that offers information from experts and consumers to help car shoppers and owners buy, sell and service their vehicles. Cars.com offers millions of new and used vehicle listings, expert and consumer reviews, side-by-side comparison, build and price tools, unbiased editorial content, service and repair resources, multiple options to sell a vehicle, and much more. Cars.com was founded in 1998 and is based in Chicago, Illinois.


Deal Context for Buyer #
Overall 2 of 9
Sector: Internet Software and Services 2 of 6
Type: Add-on Acquisition 2 of 9
State: California 2 of 2
Country: United States 2 of 8
Year: 2008 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2005-07-07 NewCars.com

Santa Monica, California, United States

NewCars.com LP is a third party automotive site for search engine marketing. NewCars.com efficiently drives millions of in-market shoppers from the vehicle search process to sale, connecting interested buyers to its customer network of OEMs, industry wholesalers and directly to its network of local dealer customers.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-07-26 DealerRater.com

Waltham, Massachusetts, United States

DealerRater.com LLC is a consumer review website focused on the auto dealer vertical. DealerRater's platform allows consumers to search for car dealerships, read and write reviews, and find deals on new and used cars.

Buy -