Spin Off • Internet Software and Services

Carnival Exits Cruise

On January 1, 2007, invested in internet software and services company Cruise from Carnival

Investment Context

This is transaction in the Internet Software and Services sector.
This is transaction in the United Kingdom.

Investment Fate

Cruise was sold to a financial buyer in 2013.
Cruise was sold to a consortium of buyers in 2016 for 52M GBP.

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Investment Summary
Date	January 1, 2007
Target	Cruise
Sector	Internet Software and Services
Sellers(s)	Carnival
Deal Type	Spin Off

Target Company

Cruise

Redditch, United Kingdom

Cruise is an online travel agent serving UK for cruise reviews and cruise related questions and answers and publishes unique content and consolidates comparison tables of on-board facilities. Cruise was founded in 1984 and is based in Redditch, United Kingdom.

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Seller Profile 1

SELLER

Carnival

Miami, Florida, United States

Category	Company
Founded	1972
Sector	Leisure
Employees	115,000
Revenue	25.0B USD (2024)

DESCRIPTION

Carnival's corporate headquarters in Miami, Florida.

Carnival is a cruise ship operator and vacation company. Carnival's portfolio includes Carnival Cruise Lines, Holland America Line, Princess Cruises and Seabourn in North America; P&O Cruises (UK), and Cunard in the United Kingdom; AIDA Cruises in Germany; Costa Cruises in Southern Europe; Iberocruceros in Spain; and P&O Cruises (Australia) in Australia. Carnival was incorporated in 1972 and is based in Miami, Florida.

Deal Context for Seller	#
Overall	1 of 1
Sector: Internet Software and Services	1 of 1
Type: Spin Off	1 of 1
Country: United Kingdom	1 of 1
Year: 2007	1 of 1

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
1999-10-20	Cunard Line Valencia, California, United States Cunard Line is a British-American shipping company famous for the QE2 and later the QM2. It is based in Valencia, California.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

1999-10-20

Cunard Line

Valencia, California, United States

Cunard Line is a British-American shipping company famous for the QE2 and later the QM2. It is based in Valencia, California.

Buy

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