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  6. Carlson Marketing Group Acquires CultureWorx

M&A Deal Summary

Carlson Marketing Group Acquires CultureWorx

On January 15, 2002, Carlson Marketing Group acquired information technology company CultureWorx

Acquisition Highlights
  • This is Carlson Marketing Group’s 1st transaction in the Information Technology sector.
  • This is Carlson Marketing Group’s 1st transaction in the United States.
  • This is Carlson Marketing Group’s 1st transaction in Minnesota.

M&A Deal Summary
Date 2002-01-15
Target CultureWorx
Sector Information Technology
Buyer(s) Carlson Marketing Group
Deal Type Add-on Acquisition

Target

CultureWorx

Minneapolis, Minnesota, United States
CultureWorx provides a hosted Internet-based performance management platform designed to align corporate goals with employee actions and behaviors. It does this by offering a real-time rewards and recognition system that instantly rewards and acknowledges employees/channel partners for achieving agreed upon actions. The result is a compelling ROI and more satisfied, productive, employees.

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Buyer(S) 1

Buyer

Carlson Marketing Group

Plymouth, Minnesota, United States
Category Company
Sector Marketing
DESCRIPTION

Carlson Marketing Group, Inc. a provider of marketing services. It designs and delivers loyalty, engagement and event programs for some of the world's best known brands. Carlson Marketing's two global service offerings - Brand Loyalty and Engagement & Events- are supported by six core capabilities: Strategy & Brand Planning; Creative and Communications; Decision Sciences; Award Services; Technology Services and Customer Service.

DEAL STATS #
Overall 1 of 1
Sector: Information Technology M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: Minnesota M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2002 M&A 1 of 1
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