M&A Deal Summary

Carlin Acquires Penetrex

On April 30, 2024, Carlin acquired consumer products company Penetrex from Wellbeam Consumer Health

Acquisition Highlights
  • This is Carlin’s 1st transaction in the Consumer Products sector.
  • This is Carlin’s 2nd transaction in the United States.
  • This is Carlin’s 1st transaction in California.

M&A Deal Summary
Date 2024-04-30
Target Penetrex
Sector Consumer Products
Buyer(s) Carlin
Sellers(s) Wellbeam Consumer Health
Deal Type Divestiture

Target

Penetrex

San Diego, California, United States
Penetrex is an operator of a joint & muscle relief and recovery brand with a unique, deep penetrating, and therapeutic formulation trusted by millions of consumers. Penetrex was founded in 2008 and is based in San Diego, California.

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Buyer(S) 1

Buyer

Carlin

New York City, New York, United States
Category Company
Founded 2022
Sector Business Services
DESCRIPTION

Carlin is a consumer health business uniquely positioned to acquire leading over-the-counter brands. It was formed by leading sponsors, Hildred Capital Management, Bourne Partners Strategic Capital, and The Emerson Group, and initially acquired a leading acid reducer brand, Zegerid OTC. Carlin was formed in 2022 and is based in New York City.

DEAL STATS #
Overall 2 of 2
Sector (Consumer Products) 1 of 1
Type (Divestiture) 1 of 1
State (California) 1 of 1
Country (United States) 2 of 2
Year (2024) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-10-24 Infirst

Westport, Connecticut, United States

Infirst is the marketer of two digestive health brands, Mylanta and Mylicon, pursuant to a trademark licensing agreement with McNeil Consumer Pharmaceuticals Co. Infirst is based in Westport, Connecticut.

Buy -

Seller(S) 1

SELLER

Wellbeam Consumer Health

San Francisco, California, United States
Category Company
Sector Consumer Products
DESCRIPTION

Wellbeam Consumer Health is an operator of a portfolio of eCommerce-focused wellness brands. Wellbeam Consumer Health focuses on wellness & self-directed care, a shift in channel share from traditional retail to eCommerce channels, and the emergence of at-scale eCommerce sellers in search of growth support. Yukon Wellness will maintain centers of excellence in areas including market strategy, branding, product development, regulatory, and supply chain management to support eCommerce-focused wellness brands. Wellbeam Consumer Health is based in San Francisco, California.

DEAL STATS #
Overall 1 of 1
Sector (Consumer Products) 1 of 1
Type (Divestiture) 1 of 1
State (California) 1 of 1
Country (United States) 1 of 1
Year (2024) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-10-06 TruSkin

Seattle, Washington, United States

TruSkin is a skincare brand with a range of high-quality, plant-powered skincare products with vitamin C serum. TruSkin was founded in 2013 and is based in Seattle, Washington.

Buy -
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