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  6. Carlin Acquires Penetrex

M&A Deal Summary

Carlin Acquires Penetrex

On April 30, 2024, Carlin acquired consumer products company Penetrex from Wellbeam Consumer Health

Acquisition Highlights
  • This is Carlin’s 1st transaction in the Consumer Products sector.
  • This is Carlin’s 2nd transaction in the United States.
  • This is Carlin’s 1st transaction in California.

M&A Deal Summary
Date 2024-04-30
Target Penetrex
Sector Consumer Products
Buyer(s) Carlin
Sellers(s) Wellbeam Consumer Health
Deal Type Divestiture

Target

Penetrex

San Diego, California, United States
Penetrex is an operator of a joint & muscle relief and recovery brand with a unique, deep penetrating, and therapeutic formulation trusted by millions of consumers. Penetrex was founded in 2008 and is based in San Diego, California.

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Buyer(S) 1

Buyer

Carlin

New York City, New York, United States
Category Company
Founded 2022
Sector Business Services
DESCRIPTION

Carlin is a consumer health business uniquely positioned to acquire leading over-the-counter brands. It was formed by leading sponsors, Hildred Capital Management, Bourne Partners Strategic Capital, and The Emerson Group, and initially acquired a leading acid reducer brand, Zegerid OTC. Carlin was formed in 2022 and is based in New York City.

DEAL STATS #
Overall 2 of 2
Sector: Consumer Products M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
State: California M&A 1 of 1
Country: United States M&A 2 of 2
Year: 2024 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-10-24 Infirst

Westport, Connecticut, United States

Infirst is the marketer of two digestive health brands, Mylanta and Mylicon, pursuant to a trademark licensing agreement with McNeil Consumer Pharmaceuticals Co. Infirst is based in Westport, Connecticut.

Buy -

Seller(S) 1

SELLER

Wellbeam Consumer Health

San Francisco, California, United States
Category Company
Sector Consumer Products
DESCRIPTION

Wellbeam Consumer Health is an operator of a portfolio of eCommerce-focused wellness brands. Wellbeam Consumer Health focuses on wellness & self-directed care, a shift in channel share from traditional retail to eCommerce channels, and the emergence of at-scale eCommerce sellers in search of growth support. Wellbeam Consumer Health is based in San Francisco, California.

DEAL STATS #
Overall 1 of 1
Sector: Consumer Products M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
State: California M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2024 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-10-06 TruSkin

Seattle, Washington, United States

TruSkin is a skincare brand with a range of high-quality, plant-powered skincare products with vitamin C serum. TruSkin was founded in 2013 and is based in Seattle, Washington.

Buy -
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