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  6. Cardlytics Acquires Bridg

M&A Deal Summary

Cardlytics Acquires Bridg

On April 13, 2021, Cardlytics acquired software company Bridg

Acquisition Highlights
  • This is Cardlytics’ 1st transaction in the Software sector.
  • This is Cardlytics’ 1st transaction in the United States.
  • This is Cardlytics’ 1st transaction in California.

M&A Deal Summary
Date 2021-04-13
Target Bridg
Sector Software
Buyer(s) Cardlytics
Deal Type Add-on Acquisition
Advisor(s) J.P. Morgan Securities (Financial)
Kirkland & Ellis (Legal)

Target

Bridg

Los Angeles, California, United States
Bridg is a technology company that enables data-driven marketing based on individual buying behavior. Bridg provides a cloud-based platform that retailers and CPG marketers use for a wide range of applications, including analyzing customer behavior, marketing on digital platforms, and measuring the effectiveness of their business strategies, while following consumer privacy best practices. Bridg was founded in 2010 and is based in Los Angeles, California.

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Buyer(S) 1

Buyer

Cardlytics

Atlanta, Georgia, United States
Category Company
Founded 2008
Sector Marketing
Employees440
Revenue 278M USD (2024)
DESCRIPTION

Cardlytics is a digital advertising platform. Cardlytics partner with financial institutions to run their banking rewards programs that promote customer loyalty and deepen banking relationships. In turn, we have a secure view of where and when consumers are spending their money. Cardlytics was founded in 2008 and is based in Atlanta, Georgia.

DEAL STATS #
Overall 1 of 1
Sector: Software M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: California M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2021 M&A 1 of 1
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