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M&A Deal Summary

CarData Acquires DiamondLot

On November 19, 2025, CarData acquired marketing company DiamondLot

Acquisition Highlights
  • This is CarData’s 2nd transaction in the Marketing sector.
  • This is CarData’s 3rd transaction in the United States.
  • This is CarData’s 1st transaction in California.

M&A Deal Summary
Date 2025-11-19
Target DiamondLot
Sector Marketing
Buyer(s) CarData
Deal Type Add-on Acquisition

Target

DiamondLot

Newport Beach, California, United States
DiamondLot provides on-site data collection, photography and videography services tailored for vehicle dealerships to support their online merchandising and inventory marketing. DiamondLot was founded in 2000 and is based in Newport Beach, California.

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Buyer(S) 1

Buyer

CarData

Pompano Beach, Florida, United States
Category Company
Sector Marketing
DESCRIPTION

CarData is an automotive photography, videography, and marketing company dedicated to revolutionizing the automotive landscape through cutting-edge technology and innovative solutions to real-world challenges. CarData is based in Pompano Beach, Florida.

DEAL STATS #
Overall 3 of 3
Sector: Marketing M&A 2 of 2
Type: Add-on Acquisition M&A Deals 3 of 3
State: California M&A 1 of 1
Country: United States M&A 3 of 3
Year: 2025 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-01-09 Dealer Visual

Cincinnati, Ohio, United States

Dealer Visual provides virtual vehicle and showroom transformations, live video, professional automotive photography, and custom classified listing creations. Dealer Visual is based in Cincinnati, Ohio.

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