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  5. Candid Acquires Creature

M&A Deal Summary

Candid Acquires Creature

On May 11, 2022, Candid acquired marketing company Creature

Acquisition Highlights
  • This is Candid’s 3rd transaction in the Marketing sector.
  • This is Candid’s 2nd transaction in the United Kingdom.

M&A Deal Summary
Date 2022-05-11
Target Creature
Sector Marketing
Buyer(s) Candid
Deal Type Add-on Acquisition

Target

Creature

London, United Kingdom
Creature is a global advertising agency that produces ambitious campaigns that get talked about in the real world: in pubs, at the school gates, and in living rooms up and down the country, and deliver real results for clients. The company serves clients including Moonpig, Dunelm, Clearscore, Atom Bank, and eve Sleep. Creature was formed in 2011 and is based in London.

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Buyer(S) 1

Buyer

Candid

Amsterdam, Netherlands
Category Company
Sector Marketing
DESCRIPTION

Candid is an independent marketing and advertising platform. Candid unify the skills, cultures, and identities of these strong, independent, specialized agencies in a single platform and let them cooperate optimally, driven by our candid culture of transparency and our T-shaped organization. Candid is based in Amsterdam, Netherlands.

DEAL STATS #
Overall 4 of 4
Sector: Marketing M&A 3 of 3
Type: Add-on Acquisition M&A Deals 4 of 4
Country: United Kingdom M&A 2 of 2
Year: 2022 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-11-15 Brand Potential

Berkshire, United Kingdom

Brand Potential is a high-end brand consultancy specializing in transforming brands to achieve accelerated growth through insights, innovation, brand strategy, and design. Brand Potential was founded in 2010 and is based in Berkshire, United Kingdom.

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