M&A Deal Summary

Campbell s Acquires Plum Organics

On May 23, 2013, Campbell s acquired food company Plum Organics from Alliance Consumer Growth, Darwin Private Equity and L Catterton Partners

Acquisition Highlights
  • This is Campbell s’ 7th transaction in the Food sector.
  • This is Campbell s’ 5th transaction in the United States.
  • This is Campbell s’ 2nd transaction in California.

M&A Deal Summary

Date 2013-05-23
Target Plum Organics
Sector Food
Buyer(s) Campbell s
Sellers(s) Alliance Consumer Growth
Darwin Private Equity
L Catterton Partners
Deal Type Add-on Acquisition
Advisor(s) Houlihan Lokey (Financial)
Jones Day (Legal)

Target

Plum Organics

Emeryville, California, United States
Plum Organics is a provider of premium, nutritious organic baby food, toddler and kid snack food products. Recognized for its unique culinary-inspired recipes and a modern approach to family nutrition, Plum offers a complete line of organic products that ensure healthy eating.

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Buyer(S) 1

Buyer

Campbell s

Camden, New Jersey, United States

Category Company
Founded 1869
Sector Food
Employees14,500
Revenue 9.4B USD (2023)
DESCRIPTION
Entrance to Campbell Soup Co.'s corporate headquarters in Camden, New Jersey.
Entrance to Campbell Soup Co.'s corporate headquarters in Camden, New Jersey.

Campbell's is an American producer of canned soups and related products. Campbell's products are sold in 120 countries around the world. Campbell's was incorporated in 1869 and is based in Camden, New Jersey.


DEAL STATS #
Overall 8 of 14
Sector (Food) 7 of 13
Type (Add-on Acquisition) 5 of 9
State (California) 2 of 3
Country (United States) 5 of 9
Year (2013) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-09-20 Vegetable Seeds Business - Campbell Soup

Camden, New Jersey, United States

Vegetable Seeds Business - Campbell Soup Co. produces tomato and pepper breeding and sales business.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2013-06-17 Kelsen Group A/S

Nr. Snede, Denmark

Kelsen Group A/S is a producer of quality baked snacks that are sold in 85 countries around the world. Kelsen Group A/S primary brands include Kjeldsens and Royal Dansk. Kelsen has established distribution networks in markets in Asia, South America, the Middle East, and Africa as well as the United States. Kelsen Group A/S is a market leader in the assortment segment of the sweet biscuits category in China and Hong Kong, where growth in sweet biscuits is outpacing the growth of the $60 billion global sweet biscuits market.

Buy -

Seller(S) 3

SELLER

Alliance Consumer Growth

New York, New York, United States

Investor Investor Investor Investor Investor


Category Growth Capital Firm
Founded 2011
Size Small
Type Sector Focused
DESCRIPTION

Alliance Consumer Growth (ACG) is a private investment firm focused exclusively on high-growth consumer products and services companies. ACG looks to commit $10 to $50 million in businesses generating $5 to $50 million in sales. Specific areas of interest include food/beverage, health/beauty, household products, pet products, apparel, retail, restaurants, and education. Target companies typically possess differentiate products or services with strong brands and loyal customers. Alliance Consumer Growth was established in 2011 and is based in New York City.


DEAL STATS #
Overall 2 of 11
Sector (Food) 1 of 6
Type (Add-on Acquisition) 1 of 6
State (California) 1 of 3
Country (United States) 2 of 11
Year (2013) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-04-17 Kriser’s Natural Pet

Chicago, Illinois, United States

Kriser’s Natural Pet is a multi-unit pet retailer specializing in natural pet food, supplies and grooming. Kriser’s Natural Pet was established in 2006 and is based in Chicago, Illinois.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2013-12-23 Phil’s Fresh

Boulder, Colorado, United States

Phil’s Fresh, LLC (“EVOL Foods”) provides frozen-meal services.Based in Boulder, Colorado, EVOL Foods makes delicious, healthy and convenient frozen foods, and has quickly become one of the fastest-growing natural food brands in the country. EVOL’s award-winning frozen burritos, entrée bowls, pizzas and flatbreads are chef-created using premium ingredients from honest sources. From chicken and meats that come from humanely and sustainably raised animals, to cheese that is always hormone-free, EVOL’s products contain the best gourmet ingredients available from responsible sources.

Sell $48M
SELLER

Darwin Private Equity

Guildford, United Kingdom

Investor Investor Investor Investor


Category Private Equity Firm
Founded 2007
PE ASSETS 217M GBP
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Darwin Private Equity is an investment firm focused on buyout, buy-in, and turnaround investments in UK based companies. Darwin looks to hold majority positions in businesses valued between £10 and £100 million. Broad sectors of interest include consumer, industrial, media/technology, business services, and financial services. Darwin Private Equity was formed in 2007 and is based in London.


DEAL STATS #
Overall 4 of 9
Sector (Food) 1 of 1
Type (Add-on Acquisition) 3 of 4
State (California) 1 of 1
Country (United States) 1 of 1
Year (2013) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-01-24 Plum Baby

Berkshire, United Kingdom

Plum is a premium baby food brand. It has pioneered the premiumisation of the baby food sector and has witnessed dramatic year on year growth.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2013-07-29 Esendex

Nottingham, United Kingdom

Esendex Ltd. is a broad portfolio of high-value business-critical application-to-person messaging solutions to SMEs and corporate customers. Esendex’s product portfolio includes SMS, voice, email, payment, and IP-based products which are delivered over rich APIs and web applications. Over 13,000 businesses in the UK, France, Spain, Ireland, Germany, and Australia rely on its services to communicate with their customers and staff.

Buy -
SELLER

L Catterton Partners

Greenwich, Connecticut, United States

Investor Investor Investor Investor Investor


Category Growth Capital Firm
Founded 1989
PE ASSETS 30.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

L Catterton is a private equity firm that targets investments in consumer-related companies located throughout North America. L Catterton looks for businesses with identifiable brands and operating in 'defensible and extensible' positions within growth industry segments. Specific sectors of interest include branded consumables, food/beverages, consumer services, restaurants, media and marketing, household durables, specialty retail, mass merchant retail, and luxury/apparel. Prospective transactions include management buyouts, recapitalizations, turnarounds, and growth financings. L Catterton was formed in 1990 and is based in Greenwich, Connecticut.


DEAL STATS #
Overall 30 of 101
Sector (Food) 2 of 10
Type (Add-on Acquisition) 11 of 45
State (California) 5 of 12
Country (United States) 28 of 75
Year (2013) 1 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-03-01 Pirch

Costa Mesa, California, United States

Pirch is a provider of luxury home products, including carefully curated appliances and fixtures, merchandised in a retail sanctuary. Pirch was founded in 2009 and is based in Costa Mesa, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2013-06-27 Noodles

Broomfield, Colorado, United States

Noodles is a casual restaurant chain where its globally inspired dishes come together to create a World Kitchen. The company that offers international and American noodle dishes, as well as soups, salads, and pasta. Noodles was founded in 1995 and is based in Broomfield, Colorado.

Sell -