M&A Deal Summary

Campari Group Acquires Wild Turkey

On April 8, 2009, Campari Group acquired beverage company Wild Turkey from Pernod Ricard for 575M USD

Acquisition Highlights
  • This is Campari Group’s 5th transaction in the Beverages sector.
  • This is Campari Group’s 2nd largest (disclosed) transaction.
  • This is Campari Group’s 5th transaction in the United States.
  • This is Campari Group’s 1st transaction in Kentucky.

M&A Deal Summary
Date 2009-04-08
Target Wild Turkey
Sector Beverages
Buyer(s) Campari Group
Sellers(s) Pernod Ricard
Deal Type Divestiture
Deal Value 575M USD

Target

Wild Turkey

Lawrenceburg, Kentucky, United States
Wild Turkey is a producer of straight bourbon whiskey. The Company consists of Wild Turkey brands, American Honey liqueur, distillery facilities in Kentucky, USA, and aged liquid and finished product inventory.

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Buyer(S) 1

Buyer

Campari Group

Sesto San Giovanni, Italy
Category Company
Founded 1860
Sector Beverages
Employees4,749
Revenue 2.9B EUR (2023)
DESCRIPTION

Campari Group is a premium spirits industry. The Group’s portfolio, with over 50 brands, spans spirits, the core business, wines and soft drinks. Internationally-renowned brands include Aperol, Appleton Estate, Campari, Cinzano, SKYY Vodka, and Wild Turkey. Campari Group was founded in 1860 and is based in Sesto San Giovanni, Italy.

DEAL STATS #
Overall 5 of 11
Sector (Beverages) 5 of 11
Type (Divestiture) 1 of 2
State (Kentucky) 1 of 1
Country (United States) 5 of 6
Year (2009) 1 of 1
Size (of disclosed) 2 of 8
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2007-07-19 X-Rated

United States

X-Rated is a liquor producer and includes X-Rated Fusion Liqueur, Jean-Marc XO luxury vodka and X-Rated ultra premium vodka.

Buy $40M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2012-09-03 Lascelles deMercado Limited

Kingston, Jamaica

Lascelles deMercado & Co. Limited is an alcoholic beverage producer, including world-class premium and overproof rums, Appleton Estate (super premium aged rum designed for sipping), Appleton Special and White (blend specially designed for mixing), Wray & Nephew White Overproof (the world’s top selling award-winning overproof rum), Coruba and a strong portfolio of local brands.

Buy $415M

Seller(S) 1

SELLER

Pernod Ricard

Paris, France
Category Company
Founded 1805
Sector Beverages
Employees20,617
Revenue 12.1B EUR (2023)
DESCRIPTION

Pernod Ricard produces and sells wines and spirits. Pernod Ricard was founded in 1805 and is based in Paris, France.

DEAL STATS #
Overall 3 of 5
Sector (Beverages) 1 of 3
Type (Divestiture) 3 of 5
State (Kentucky) 1 of 1
Country (United States) 2 of 2
Year (2009) 1 of 1
Size (of disclosed) 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2006-02-28 Dunkin Brands Group

Canton, Massachusetts, United States

Dunkin' Brands Group, Inc. is a franchisors of quick service restaurants (QSR) serving hot and cold coffee and baked goods, as well as hard-serve ice cream. Dunkin' Brands Group was founded in 1961 and is based in Canton, Massachusetts

Sell $2.4B
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-01-29 Black Forest Distillers

Loßburg, Germany

Monkey 47 is a producer of french wine and spirits company.

Buy -
Mergr

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