M&A Deal Summary

Campari Group Acquires Société des Produits Marnier Lapostolle S.A.

On March 15, 2016, Campari Group acquired beverage company Société des Produits Marnier Lapostolle S.A. for 652M EUR

Acquisition Highlights
  • This is Campari Group’s 9th transaction in the Beverages sector.
  • This is Campari Group’s 0th largest (disclosed) transaction.
  • This is Campari Group’s 1st transaction in France.

M&A Deal Summary
Date 2016-03-15
Target Société des Produits Marnier Lapostolle S.A.
Sector Beverages
Buyer(s) Campari Group
Deal Type Add-on Acquisition
Deal Value 652M EUR
Advisor(s) PedersoliGattai (Legal)

Target

Société des Produits Marnier Lapostolle S.A.

Paris, France
Société des Produits Marnier Lapostolle S.A. is a French spirits company, focussed on manufacturing and selling premium liqueurs. Founded in 1827 the company quickly gained an outstanding reputation for its high quality eaux-de-vie. In 1880, the founder’s descendant Louis-Alexandre Marnier Lapostolle had the idea of showcasing the organoleptic richness of cognacs by combining them with orange, a rare and precious fruit at the time.

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Buyer(S) 1

Buyer

Campari Group

Sesto San Giovanni, Italy
Category Company
Founded 1860
Sector Beverages
Employees4,749
Revenue 2.9B EUR (2023)
DESCRIPTION

Campari Group is a premium spirits industry. The Group’s portfolio, with over 50 brands, spans spirits, the core business, wines and soft drinks. Internationally-renowned brands include Aperol, Appleton Estate, Campari, Cinzano, SKYY Vodka, and Wild Turkey. Campari Group was founded in 1860 and is based in Sesto San Giovanni, Italy.

DEAL STATS #
Overall 9 of 11
Sector (Beverages) 9 of 11
Type (Add-on Acquisition) 5 of 6
Country (France) 1 of 2
Year (2016) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-04-15 Fratelli Averna

Caltanissetta, Italy

Fratelli Averna S.p.A (Averna Group) is an independently owned business,based in Caltanissetta (Sicily, Italy). Averna Group is a majorspirits company in the Italian market, owner of Averna, the second best-selling bitter in Italy, and one of the best well-known and appealing bitters worldwide. Moreover, Averna Group owns a portfolio of premium brands, among which, Braulio, a herb-based bitter, particularly known in Northern Italy, Limoncetta, a natural sweet liqueur made of lemon peel, and Grappa Frattina, through which Gruppo Campari enters the grappacategory.

Buy €104M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-02-02 BULLDOG London Dry Gin

New York, New York, United States

BULLDOG London Dry Gin is a producer, marketer and distributor of gin and spirits. BULLDOG London Dry Gin was established in 2007 and is headquartered in New York.

Buy $58M
Mergr

Product

Company

Legal