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M&A Deal Summary

Campari Group Acquires Fratelli Averna

On April 15, 2014, Campari Group acquired beverage company Fratelli Averna for 104M EUR

Acquisition Highlights
  • This is Campari Group’s 8th transaction in the Beverages sector.
  • This is Campari Group’s 6th largest (disclosed) transaction.
  • This is Campari Group’s 1st transaction in Italy.

M&A Deal Summary
Date 2014-04-15
Target Fratelli Averna
Sector Beverages
Buyer(s) Campari Group
Deal Type Add-on Acquisition
Deal Value 104M EUR
Advisor(s) Rödl & Partner
Vitale (Financial)

Target

Fratelli Averna

Caltanissetta, Italy
Fratelli Averna S.p.A (Averna Group) is an independently owned business,based in Caltanissetta (Sicily, Italy). Averna Group is a majorspirits company in the Italian market, owner of Averna, the second best-selling bitter in Italy, and one of the best well-known and appealing bitters worldwide. Moreover, Averna Group owns a portfolio of premium brands, among which, Braulio, a herb-based bitter, particularly known in Northern Italy, Limoncetta, a natural sweet liqueur made of lemon peel, and Grappa Frattina, through which Gruppo Campari enters the grappacategory.

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Buyer(S) 1

Buyer

Campari Group

Sesto San Giovanni, Italy
Category Company
Founded 1860
Sector Beverages
Employees4,749
Revenue 2.9B EUR (2023)
DESCRIPTION

Campari Group is a premium spirits industry. The Group’s portfolio, with over 50 brands, spans spirits, the core business, wines and soft drinks. Internationally-renowned brands include Aperol, Appleton Estate, Campari, Cinzano, SKYY Vodka, and Wild Turkey. Campari Group was founded in 1860 and is based in Sesto San Giovanni, Italy.

DEAL STATS #
Overall 8 of 11
Sector (Beverages) 8 of 11
Type (Add-on Acquisition) 4 of 6
Country (Italy) 1 of 1
Year (2014) 2 of 2
Size (of disclosed) 6 of 8
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-03-12 Forty Creek Distillery

Grimsby, Ontario, Canada

Forty Creek Distillery is a liquor producer. FCD brand portfolio includes whisky, vodka, brandy, rum and liqueurs, with Forty Creek Whisky as its core brand. The Forty Creek whisky family includes Barrel Select, Copper Pot Reserve, Forty Creek Cream Whisky and offers high-end, limited releases including Forty Creek Confederation Oak, Double Barrel and an annual special John K. Hall Reserve release.

Buy CA$186M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-03-15 Société des Produits Marnier Lapostolle S.A.

Paris, France

Société des Produits Marnier Lapostolle S.A. is a French spirits company, focussed on manufacturing and selling premium liqueurs. Founded in 1827 the company quickly gained an outstanding reputation for its high quality eaux-de-vie. In 1880, the founder’s descendant Louis-Alexandre Marnier Lapostolle had the idea of showcasing the organoleptic richness of cognacs by combining them with orange, a rare and precious fruit at the time.

Buy €652M
Mergr

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