M&A Deal Summary

Caesars Entertainment Acquires William Hill

On September 30, 2020, Caesars Entertainment acquired gaming company William Hill for 2.9B GBP

Acquisition Highlights
  • This is Caesars Entertainment’s 3rd transaction in the Gaming sector.
  • This is Caesars Entertainment’s largest (disclosed) transaction.
  • This is Caesars Entertainment’s 1st transaction in the United Kingdom.

M&A Deal Summary

Date 2020-09-30
Target William Hill
Sector Gaming
Buyer(s) Caesars Entertainment
Deal Type Add-on Acquisition
Deal Value 2.9B GBP

Target

William Hill

London, United Kingdom
William Hill Plc is a betting and gaming companies with approximately 1,500 licensed betting outlets and a leading telephone betting business. William Hill was founded in 1934 and is based in London, United Kingdom.

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Buyer(S) 1

Buyer

Caesars Entertainment

Reno, Nevada, United States

Category Company
Founded 1937
Sector Leisure
Employees51,000
Revenue 11.5B USD (2023)
DESCRIPTION

Caesars Entertainment is a casino entertainment company that owns and operates twenty-six properties in twelve states, including Colorado, Florida, Illinois, Indiana, Iowa, Louisiana, Mississippi, Missouri, Nevada, New Jersey, and Ohio. In aggregate, Eldorado’s properties feature approximately 23,000 slot machines and VLTs and approximately 650 table games, and over 12,000 hotel rooms. Caesars Entertainment was incorporated in 1937 and is headquartered in Reno, Nevada.


DEAL STATS #
Overall 5 of 6
Sector (Gaming) 3 of 3
Type (Add-on Acquisition) 4 of 5
Country (United Kingdom) 1 of 1
Year (2020) 1 of 1
Size (of disclosed) 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-04-24 Bally s Atlantic City Hotel & Casino

Atlantic City, New Jersey, United States

Bally's Atlantic City Hotel & Casino is a 4-star hotel focused on providing casino-entertainment based in Atlantic City, 08401, New Jersey.

Sell $25M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-10-27 Tropicana Evansville

Evansville, Indiana, United States

Tropicana Evansville is an operator of an entertainment complex located on the scenic banks of the Ohio River in southwestern Indiana. The single-level 24-hour casino encompasses 45,000 square feet of gaming space featuring over 1,100 slot games, over 30 table games, a dedicated Poker Room, and a High Limit Room. Tropicana Evansville is based in Evansville, Indiana.

Sell $480M