M&A Deal Summary

Cadent Acquires VuePlanner

On December 9, 2025, Cadent acquired digital media company VuePlanner

Acquisition Highlights
  • This is Cadent’s 1st transaction in the Digital Media sector.
  • This is Cadent’s 8th transaction in the United States.
  • This is Cadent’s 1st transaction in Missouri.

M&A Deal Summary

Date 2025-12-09
Target VuePlanner
Sector Digital Media
Buyer(s) Cadent
Deal Type Add-on Acquisition

Target

VuePlanner

Kansas City, Missouri, United States
VuePlanner specialises in helping advertisers maximise the impact and efficiency of their YouTube campaigns through comprehensive planning and optimisation services, and works closely with brands and their agencies to uniquely solve the massive opportunity around transparent and brand-suitable YouTube video advertising. VuePlanner is based in Kansas City, Missouri.

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Buyer(S) 1

Buyer

Cadent

New York, New York, United States

Category Company
Founded 2007
Sector Media
DESCRIPTION

Cadent is a media services company that aggregates local cable television advertising inventory for resale to national advertisers. Cadent was founded in 2007 and is based in New York, New York.


DEAL STATS #
Overall 8 of 8
Sector: Digital Media M&A 1 of 1
Type: Add-on Acquisition M&A Deals 8 of 8
State: Missouri M&A 1 of 1
Country: United States M&A 8 of 8
Year: 2025 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-04-01 AdTheorent

New York, New York, United States

AdTheorent is a technology company that is transforming digital advertising through user identity mapping and data-driven predictive solutions. The company's machine learning technology platform, Cross-Environment Map, and Barometric technologies help brands understand and connect with their audiences at scale. Its machine-learning technology platform combines millions of data attributes into precise and accurate adaptive models to identify optimal audiences. AdTheorent was formed in 2010 and is based in

Buy $324M