Add-on Acquisition • Marketing

Cadent Acquires Affiliated Media Group

On July 31, 2008, Cadent acquired marketing company Affiliated Media Group

Acquisition Context

This is Cadent’s 1st transaction in the Marketing sector.
This is Cadent’s 4th transaction in the United States.
This is Cadent’s 1st transaction in Florida.

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M&A Deal Summary
Date	July 31, 2008
Target	Affiliated Media Group
Sector	Marketing
Buyer(s)	Cadent
Deal Type	Add-on Acquisition

Target Company

Affiliated Media Group

Jacksonville, Florida, United States

Affiliated Media Group is a full-service advertising agency and media buying company that focuses on the religious and non-profit markets and brand advertisers. Affiliated Media Group has built a strong reputation as an expert in the fields of marketing, promotions, and broadcast and has a strong track record of developing and implementing results-driven strategies.

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Buyer Overview 1

Buyer

Cadent

New York, New York, United States

Category	Company
Founded	2007
Sector	Media

DESCRIPTION

Cadent is a media services company that aggregates local cable television advertising inventory for resale to national advertisers. Cadent was founded in 2007 and is based in New York, New York.

Deal Context for Buyer	#
Overall	4 of 8
Sector: Marketing	1 of 1
Type: Add-on Acquisition	4 of 8
State: Florida	1 of 1
Country: United States	4 of 8
Year: 2008	2 of 2

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2008-07-31	TelAmerica Media Philadelphia, Pennsylvania, United States TelAmerica, with offices in Philadelphia and New York, is a unwired cable network offering media buyers a dynamic, cost-effective alternative to traditional national cable network buys. Their portfolio of clients represents a collection of major advertising agencies and national brands.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2008-07-31

TelAmerica Media

Philadelphia, Pennsylvania, United States

TelAmerica, with offices in Philadelphia and New York, is a unwired cable network offering media buyers a dynamic, cost-effective alternative to traditional national cable network buys. Their portfolio of clients represents a collection of major advertising agencies and national brands.

Buy

FOLLOWING DEAL

DATE	TARGET	DEAL TYPE	VALUE
2009-01-07	Hispanic Independent Television Sales New York, New York, United States Hispanic Independent Television Sales LLC is a provider of sales representation to television stations and networks.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2009-01-07

Hispanic Independent Television Sales

New York, New York, United States

Hispanic Independent Television Sales LLC is a provider of sales representation to television stations and networks.

Buy

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