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  6. Cadent Acquires 4INFO

M&A Deal Summary

Cadent Acquires 4INFO

On January 2, 2020, Cadent acquired marketing company 4INFO from Vulcan Capital

Acquisition Highlights
  • This is Cadent’s 1st transaction in the Marketing sector.
  • This is Cadent’s 1st transaction in the United States.
  • This is Cadent’s 1st transaction in California.

M&A Deal Summary
Date 2020-01-02
Target 4INFO
Sector Marketing
Buyer(s) Cadent
Sellers(s) Vulcan Capital
Deal Type Add-on Acquisition

Target

4INFO

San Jose, California, United States
4INFO, Inc. is an identity and media solutions company, solving the digital and TV convergence. 4INFO's platform powers people-based marketing with its patented Bullseye ID®— a persistent, accurate match key that maps consumers to all of their connected devices in a household as well as to valuable consumer data, including CRM data —without compromising privacy. 4INFO provides customers superior match rates for their data, which allows them to use it at scale for both advertising and marketing purposes. 4INFO, Inc. was established in 2004 and is based in San Jose, California.

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Buyer(S) 1

Buyer

Cadent

Carlstadt, New Jersey, United States
Category Company
Founded 1995
Sector Consumer Services
DESCRIPTION

Cadent is the leading provider of 3-D digital solutions for the orthodontic and dental industries.

DEAL STATS #
Overall 1 of 1
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: California M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2020 M&A 1 of 1

Seller(S) 1

SELLER

Vulcan Capital

Seattle, Washington, United States

Investor

Category Family Office
Founded 1986
Size Mega
Type Sector Agnostic
DESCRIPTION

Vulcan Capital is the private investment group of Vulcan Inc., the organization founded by Paul G. Allen to manage his personal and professional endeavors. Vulcan Capital looks to invest at all company stages and will consider opportunities across an array of industries. Sectors of interest include business services, consumer products, distribution and logistics, energy and natural resources, financial services and insurance, healthcare, manufacturing, media, technology, and telecom. The Firm's target investment size is $10 to $100 million. In addition to direct investing, Vulcan Capital also makes fund investments as well as invests in public securities. Vulcan Inc. was formed in 1986 and has offices in Seattle, Washington and Palo Alto, California.

DEAL STATS #
Overall 29 of 30
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 14 of 15
State: California M&A 11 of 11
Country: United States M&A 27 of 28
Year: 2020 M&A 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-12-14 TowerCo

Cary, North Carolina, United States

TowerCo develops and owns wireless communications towers and leases the towers' capacity to communications service providers. In addition to leasing towers, the company also markets and manages third-party towers for regional carriers. TowerCo was founded in 2004 and is based in Cary, North Carolina.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-09-02 Neon

Sao Paulo , Brazil

Neon is a Brazilian neo-bank. Neon launched with a simple digital account and has since expanded its product suite to include investment products, credit cards, and personal loans, among other new offerings and features. Neon was founded in 2016 and is based in Sao Paulo, Brazil.

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