M&A Deal Summary

C5i Acquires Analytic Edge

On July 29, 2024, C5i acquired information technology company Analytic Edge

Acquisition Highlights
  • This is C5i’s 1st transaction in the Information Technology sector.
  • This is C5i’s 1st transaction in Singapore.

M&A Deal Summary
Date 2024-07-29
Target Analytic Edge
Sector Information Technology
Buyer(s) C5i
Deal Type Add-on Acquisition

Target

Analytic Edge

Singapore, Singapore
Analytic Edge is an analytics company that leverages technology and advanced analytics to help brands make data-based marketing decisions. The flagship solution Qube is an AI-driven platform offering solutions for Marketing Mix optimization in real time, pricing intelligence, test and control simulations and provides actionable insights to guide future marketing investments. Qube also offers do-it-yourself options that provide easy scalability and allows brands to run analytics in-house – faster, more effective, and on-demand. Analytic Edge was formed in 2012 and is headquartered in Singapore.

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Buyer(S) 1

Buyer

C5i

Bellevue, Washington, United States
Category Company
Founded 2000
Sector Information Technology
DESCRIPTION

C5i is an AI & Analytics provider that combines the power of human perspective with AI technology to deliver trustworthy intelligence to global corporations. The company drives value through a comprehensive solution set, integrating multifunctional teams that have technical and business domain expertise with a robust suite of products, solutions, and services tailored for various horizontal and industry-specific use cases. At the core, C5i's focus is to deliver business impact at speed and scale by driving adoption of AI-assisted decision-making. C5i was formed in 2000 and is headquartered in Bellevue, Washington.

DEAL STATS #
Overall 1 of 1
Sector (Information Technology) 1 of 1
Type (Add-on Acquisition) 1 of 1
Country (Singapore) 1 of 1
Year (2024) 1 of 1
Mergr

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