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  5. Byggfakta Group Acquires Nordic Family Group AB

M&A Deal Summary

Byggfakta Group Acquires Nordic Family Group AB

On April 4, 2017, Byggfakta Group acquired marketing company Nordic Family Group AB

Acquisition Highlights
  • This is Byggfakta Group’s 1st transaction in the Marketing sector.
  • This is Byggfakta Group’s 2nd transaction in Sweden.

M&A Deal Summary
Date 2017-04-04
Target Nordic Family Group AB
Sector Marketing
Buyer(s) Byggfakta Group
Deal Type Add-on Acquisition

Target

Nordic Family Group AB

Helsingborg, Sweden
The Nordic Family Group is a media agency with comprehensive expertise in communicating with families during pregnancy and early parenthood. Nordic Family Group connects companies that are targeting expecting families and families with infants with their end customers through their Baby Box and Baby Bag concepts. With the aid of well-established dedicated communications channels, company give you the opportunity to reach this information-seeking target group in a secure and positive manner with the aim of building a strong relationship with brand.

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Buyer(S) 1

Buyer

Byggfakta Group

Ljusdal, Sweden
Category Company
Founded 1936
Sector Information Technology
Employees320
Revenue 315M SEK (2013)
DESCRIPTION

Byggfakta Group is a provider of business intelligence and data analytics services essential in the generation of sales leads within the construction, real estate and healthcare markets across the Nordic region. Byggfakta Group was established in 1936 and is based in Ljusdal, Sweden.

DEAL STATS #
Overall 4 of 7
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 4 of 7
Country (Sweden) 2 of 2
Year (2017) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-11-28 CRM-Byggefakta A/S

København SV, Denmark

CRM-Byggefakta is Denmark’s major provider of information on building projects, supplying clients with the latest facts from more than 9,000 active Danish building projects. CRM-Byggefakta is a key information provider to leading industry players such as Velux, Hoffmann and Icopal.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-08-19 Vortal

Lisbon, Portugal

Vortal is an eCommerce platform both for public and private procurement. Vortal platforms are eMarketplaces providing an efficient, openly competitive tendering process, significantly reducing procurement costs while adding market intelligence and lead generation, reputation management and comprehensive analysis & reporting. Vortal was founded in 2000 and is based in Lisbon, Portugal.

Buy -
Mergr

Product

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