M&A Deal Summary

BWX Acquires Mineral Fusion Natural Brands

On July 3, 2017, BWX acquired consumer products company Mineral Fusion Natural Brands from North Castle Partners for 38M USD

Acquisition Highlights
  • This is BWX’s 2nd transaction in the Consumer Products sector.
  • This is BWX’s largest (disclosed) transaction.
  • This is BWX’s 1st transaction in the United States.
  • This is BWX’s 1st transaction in Colorado.

M&A Deal Summary
Date 2017-07-03
Target Mineral Fusion Natural Brands
Sector Consumer Products
Buyer(s) BWX
Sellers(s) North Castle Partners
Deal Type Add-on Acquisition
Deal Value 38M USD

Target

Mineral Fusion Natural Brands

Denver, Colorado, United States
Mineral Fusion Natural Brands LLC is a Natural Beauty and Personal care company. Mineral Fusion has a diversified product portfolio, with 45 product categories and over 150 SKU’s, all targeted towards the growing segment of health conscious “Natural” consumers. The product range covers Cosmetics, Skin Care, Nail and Haircare, and is available in over 3000 retail outlets in North America.

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Buyer(S) 1

Buyer

BWX

Dandenong South, Australia
Category Company
Founded 2013
Sector Consumer Products
Employees310
Revenue 188M AUD (2020)
DESCRIPTION

BWX is a vertically integrated developer, manufacturer, distributor and marketer of branded personal care products with an emphasis on the natural segment of the market. The company owns, produces, and distributes under the Sukin, Mineral Fusion, DermaSukin, Uspa, Edward Beale, and Renew Skincare brands. BWX was founded in 2013 and is based in Dandenong South, Australia.

DEAL STATS #
Overall 2 of 2
Sector (Consumer Products) 2 of 2
Type (Add-on Acquisition) 2 of 2
State (Colorado) 1 of 1
Country (United States) 1 of 1
Year (2017) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-06-19 Sukin Australia Pty

Dandenong South, Australia

Sukin Australia Pty Ltd. offer consumers a high quality, environmentally friendly affordable personal care brand. Sukin is one of Australia’s leading skin care brands and is a bestseller throughout Australian pharmacies. Leveraging off a growing demand for naturally formulated products and driven by a grassroots focused marketing campaign, Sukin has become one of the fastest growing skin care companies in the sector.

Buy -

Seller(S) 1

SELLER

North Castle Partners

Greenwich, Connecticut, United States

Investor

Category Private Equity Firm
Founded 1997
Size Middle-Market
Type Sector Focused
DESCRIPTION

North Castle Partners is a specialist private equity firm that targets investments in consumer-driven product and service businesses. North Castle seeks control investments in companies that benefit from consumers looking to live 'healthier' lives as well as businesses that benefit from the baby boomer population. Specific areas of interest include aesthetics and personal care, consumer health, fitness and recreation, home and leisure, and nutrition. North Castle was formed in 1997 and is based in Greenwich, Connecticut.

DEAL STATS #
Overall 19 of 25
Sector (Consumer Products) 9 of 10
Type (Add-on Acquisition) 13 of 15
State (Colorado) 4 of 4
Country (United States) 17 of 23
Year (2017) 1 of 1
Size (of disclosed) 8 of 9
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-05-10 Full Swing

Carlsbad, California, United States

Full Swing is a producer of golf and sports simulators, chosen as the official licensee of PGA tour and the official simulator of golf channel, it is the only simulator giving players patented dual-tracking technology to provide unmatched real ball flight. Users can dynamically experience more than 13 sports including golf, featuring the world's most iconic golf courses. Full Swing Golf was founded in 1986 and is based in Carlsbad, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-01-01 EncoreVet

Gansevoort, New York, United States

EncoreVet is a provider of veterinary care services. EncoreVet is based in Gansevoort, New York.

Buy -
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