M&A Deal Summary

BuzzFeed Acquires Complex Networks

On June 24, 2021, BuzzFeed acquired digital media company Complex Networks from Verizon Communications and Hearst

Acquisition Highlights
  • This is BuzzFeed’s 2nd transaction in the Digital Media sector.
  • This is BuzzFeed’s 3rd transaction in the United States.
  • This is BuzzFeed’s 3rd transaction in New York.
Investment Fate
  • Complex Networks was divested to a consortium of strategic buyers in 2024 for 109M USD.

M&A Deal Summary

Date 2021-06-24
Target Complex Networks
Sector Digital Media
Buyer(s) BuzzFeed
Sellers(s) Verizon Communications
Hearst
Deal Type Divestiture

Target

Complex Networks

New York, New York, United States
Complex Networks champions the people, brands, and new trends needed to know now, will obsess over next, and builds consumer universes around them. The company was formed from the acquisition of Complex Media Inc. through a joint venture by Verizon and Hearst, creates and distributes original programming with premium distributors including Netflix, Hulu, Turner, Corus, Facebook, Snap, Fuse, Pluto TV, Roku, and more. Its content spans across the music to movies, sports to video games, fashion to food, and more. Complex Networks was formed in 2002 and is based in New York, New York.

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Buyer(S) 1

Buyer

BuzzFeed

New York, New York, United States

Category Company
Founded 2006
Sector Digital Media
Employees611
Revenue 190M USD (2024)
DESCRIPTION

BuzzFeed is an independent digital media and tech company delivering news and entertainment content to a global audience. The company covers breaking news, produces original video, and creates content that people want to share on the web. BuzzFeed was formed in 2006 and is based in New York, New York.


DEAL STATS #
Overall 3 of 3
Sector: Digital Media M&A 2 of 2
Type: Divestiture M&A Deals 2 of 2
State: New York M&A 3 of 3
Country: United States M&A 3 of 3
Year: 2021 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-11-19 The Huffington Post

New York, New York, United States

The Huffington Post is an online news source and blog offering content spanning business, politics, entertainment, and technology. The Huffington Post was formed in 2005.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-02-21 Complex Networks

New York, New York, United States

Complex Networks champions the people, brands, and new trends needed to know now, will obsess over next, and builds consumer universes around them. The company was formed from the acquisition of Complex Media Inc. through a joint venture by Verizon and Hearst, creates and distributes original programming with premium distributors including Netflix, Hulu, Turner, Corus, Facebook, Snap, Fuse, Pluto TV, Roku, and more. Its content spans across the music to movies, sports to video games, fashion to food, and more. Complex Networks was formed in 2002 and is based in New York, New York.

Sell $109M

Seller(S) 2

SELLER

Verizon Communications

New York, New York, United States

Category Company
Founded 1983
Sector Communications
Employees99,600
Revenue 134.8B USD (2024)
DESCRIPTION
Verizon storefront in New York City.
Verizon storefront in New York City.

Verizon Communications is a provider of communications, information, and entertainment products and services to consumers, businesses and governmental agencies. Verizon offers voice, data and video services and solutions on wireless and wireline networks that are designed to meet customers’ demand for mobility, network connectivity, security and control. Verizon Communications was founded in 1983 and is based in New York, New York.


DEAL STATS #
Overall 13 of 14
Sector: Digital Media M&A 1 of 1
Type: Divestiture M&A Deals 12 of 13
State: New York M&A 6 of 6
Country: United States M&A 13 of 14
Year: 2021 M&A 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-06-21 Senion

Linköping, Sweden

Senion is a provider in indoor positioning solutions, bringing a seamless, responsive, and consumer-friendly foundation for location-based services applications. Senion comprehensive IPS services include analytics, wayfinding, geofencing, friend finder and tracking. Senion was founded in 2010 and is based in Linköping, Sweden.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-03-07 EdgeCast

Los Angeles, California, United States

EdgeCast helps companies meet the ever-growing expectations of their customers. Edgecast's set of solutions across content delivery, cloud security, and video streaming, combined with a team of customer-oriented domain experts, streamlines operations and improves efficiencies, so businesses can redirect their energy into creating value for their customers not managing multiple vendors and workflows. EdgeCast was founded in 2006 and is based in Los Angeles, California.

Sell $300M
SELLER

Hearst

New York, New York, United States

Category Company
Founded 1887
Sector Media
Revenue 9.0B USD (2013)
DESCRIPTION

Hearst is a privately held American mass media and business information conglomerate founded by William Randolph Hearst in 1887. The Company operates in a wide range of industries, including publishing, broadcasting, entertainment, digital media, and real estate. Hearst owns over 360 businesses across the globe, including newspapers, magazines, television stations, cable networks, book publishers, and online media. Some of its most well-known brands include Cosmopolitan, Esquire, Harper's Bazaar, Elle, Marie Claire, Car and Driver, and Good Housekeeping. The company also owns a significant stake in ESPN and A&E Networks. Today, Hearst is one of the largest diversified media and information companies in the world. Hearst is based in New York City.


DEAL STATS #
Overall 6 of 6
Sector: Digital Media M&A 1 of 1
Type: Divestiture M&A Deals 6 of 6
State: New York M&A 2 of 2
Country: United States M&A 6 of 6
Year: 2021 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-06-14 Slickdeals

Las Vegas, Nevada, United States

Slickdeals is an online community dedicated to sharing, rating and reviewing deals and coupons in the U.S. Slickdeals was founded in 1999 and is based in Las Vegas, Nevada.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-02-07 CellTrak

Schaumburg, Illinois, United States

CellTrak is a provider of Care Delivery Management solutions that enable home and community-based care organizations to deliver higher quality care, communicate seamlessly with health care workers, improve compliance, and increase productivity. CellTrak was founded in 2004 and is based in Schaumburg, Illinois.

Buy -