M&A Deal Summary

BusinessOnline Acquires UpWord Search Marketing

On March 8, 2016, BusinessOnline acquired marketing company UpWord Search Marketing

Acquisition Highlights

This is BusinessOnline’s 1st transaction in the Marketing sector.
This is BusinessOnline’s 1st transaction in the United States.
This is BusinessOnline’s 1st transaction in Massachusetts.

M&A Deal Summary
Date	2016-03-08
Target	UpWord Search Marketing
Sector	Marketing
Buyer(s)	BusinessOnline
Deal Type	Add-on Acquisition

Target

UpWord Search Marketing

Boston, Massachusetts, United States

UpWord Search Marketing is a digital agency specializing in search marketing, social media, content marketing and analytics.

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Buyer(S) 1

Buyer

BusinessOnline

San Diego, California, United States

Category	Company
Founded	1997
Sector	Information Technology

DESCRIPTION

BusinessOnline is a provider of data-driven B2B digital marketing agency.

DEAL STATS	#
Overall	1 of 1
Sector: Marketing M&A	1 of 1
Type: Add-on Acquisition M&A Deals	1 of 1
State: Massachusetts M&A	1 of 1
Country: United States M&A	1 of 1
Year: 2016 M&A	1 of 1