M&A Deal Summary

Business Insider Acquires Morning Brew

On October 29, 2020, Business Insider acquired digital media company Morning Brew for 74M USD

Acquisition Highlights
  • This is Business Insider’s 1st transaction in the Digital Media sector.
  • This is Business Insider’s largest (disclosed) transaction.
  • This is Business Insider’s 1st transaction in the United States.
  • This is Business Insider’s 1st transaction in New York.

M&A Deal Summary
Date 2020-10-29
Target Morning Brew
Sector Digital Media
Buyer(s) Business Insider
Deal Type Add-on Acquisition
Deal Value 74M USD

Target

Morning Brew

New York, New York, United States
Morning Brew is a company redefining the business news landscape through approachable, digestible content. Across newsletters, podcasts, social media, and events, Morning Brew reaches an audience of over 3 million future and current business leaders.

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Buyer(S) 1

Buyer

Business Insider

New York, New York, United States
Category Company
Founded 2007
Sector Digital Media
DESCRIPTION

Business Insider is a digital media company focused on business news and information. The Company was formed in 2007 and is based in New York City.

DEAL STATS #
Overall 1 of 1
Sector (Digital Media) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (New York) 1 of 1
Country (United States) 1 of 1
Year (2020) 1 of 1
Size (of disclosed) 1 of 1
Mergr

Product

Company

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