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M&A Deal Summary

Bushnell Acquires Primos

On April 17, 2012, Bushnell acquired consumer products company Primos from Optronics Products

Acquisition Highlights
  • This is Bushnell’s 5th transaction in the Consumer Products sector.
  • This is Bushnell’s 5th transaction in the United States.
  • This is Bushnell’s 1st transaction in Mississippi.

M&A Deal Summary
Date 2012-04-17
Target Primos
Sector Consumer Products
Buyer(s) Bushnell
Sellers(s) Optronics Products
Deal Type Divestiture

Target

Primos

Flora, Mississippi, United States
Primos is a manufacturer and marketer of Primos-branded hunting accessories for a blue chip base of North America’s outdoor retailers. The Company’s products are renowned amongst hunting enthusiasts for innovative designs and features, quality of craftsmanship, consistency of performance and ease-of-use.

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Buyer(S) 1

Buyer

Bushnell

Overland Park, Kansas, United States
Category Company
Founded 1984
Sector Consumer Products
DESCRIPTION

Bushnell, Inc. is a designer, marketer and distributor of branded sports optics, outdoor accessories and performance eyewear. Bushnell offers a broad portfolio of high-quality, innovative and affordable products targeted to the outdoor and sport enthusiast.

DEAL STATS #
Overall 6 of 6
Sector: Consumer Products M&A 5 of 5
Type: Divestiture M&A Deals 2 of 2
State: Mississippi M&A 1 of 1
Country: United States M&A 5 of 5
Year: 2012 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-08-31 Night Optics USA

Huntington Beach, California, United States

Night Optics USA, Inc. is a provider of professional quality night vision and thermal technologies for commercial, law enforcement and military applications.

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Seller(S) 1

SELLER

Optronics Products

Muskogee, Oklahoma, United States
Category Company
Founded 1972
Sector Automotive
DESCRIPTION

Optronics Products, Inc. is a supplier of vehicular lighting products and related accessories. The company sells a broad range of lighting products to automotive, outdoor and mass merchant retailers, as well as OEM customers.

DEAL STATS #
Overall 1 of 1
Sector: Consumer Products M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
State: Mississippi M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2012 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2006-12-14 Primos

Flora, Mississippi, United States

Primos is a manufacturer and marketer of Primos-branded hunting accessories for a blue chip base of North America’s outdoor retailers. The Company’s products are renowned amongst hunting enthusiasts for innovative designs and features, quality of craftsmanship, consistency of performance and ease-of-use.

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