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  5. Burrell Acquires Fitzco

M&A Deal Summary

Burrell Acquires Fitzco

On April 23, 2025, Burrell acquired marketing company Fitzco

Acquisition Highlights
  • This is Burrell’s 1st transaction in the Marketing sector.
  • This is Burrell’s 1st transaction in the United States.
  • This is Burrell’s 1st transaction in Georgia.

M&A Deal Summary
Date 2025-04-23
Target Fitzco
Sector Marketing
Buyer(s) Burrell
Deal Type Add-on Acquisition

Target

Fitzco

Atlanta, Georgia, United States
Fitzco is a mid-sized independent agency specializing in strategy, creative, media planning, buying, measurement, and analytics, which deepens the talent, capabilities, and resources. Fitzco was founded in 1983 and is based in Atlanta, Georgia.

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Buyer(S) 1

Buyer

Burrell

Chicago, Illinois, United States
Category Company
Founded 1971
Sector Marketing
DESCRIPTION

Burrell is an agency specializing in communications to diverse audiences. The agency boasts a roster of premiere, blue-chip clients that lead in their respective categories, including McDonald's, Toyota, Comcast, Fidelity, Coca-Cola, FIFCO, and the American Red Cross. Burrell was founded in 1971 and is based in Chicago, Illinois.

DEAL STATS #
Overall 1 of 1
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: Georgia M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2025 M&A 1 of 1
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