Add-on Acquisition • Marketing

Burrell Acquires Fitzco

On April 23, 2025, Burrell acquired marketing company Fitzco

Acquisition Context

This is Burrell’s 1st transaction in the Marketing sector.
This is Burrell’s 1st transaction in the United States.
This is Burrell’s 1st transaction in Georgia.

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M&A Deal Summary
Date	April 23, 2025
Target	Fitzco
Sector	Marketing
Buyer(s)	Burrell
Deal Type	Add-on Acquisition

Target Company

Fitzco

Atlanta, Georgia, United States

Fitzco is a mid-sized independent agency specializing in strategy, creative, media planning, buying, measurement, and analytics, which deepens the talent, capabilities, and resources. Fitzco was founded in 1983 and is based in Atlanta, Georgia.

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Buyer Overview 1

Buyer

Burrell

Chicago, Illinois, United States

Category	Company
Founded	1971
Sector	Marketing

DESCRIPTION

Burrell is an agency specializing in communications to diverse audiences. The agency boasts a roster of premiere, blue-chip clients that lead in their respective categories, including McDonald's, Toyota, Comcast, Fidelity, Coca-Cola, FIFCO, and the American Red Cross. Burrell was founded in 1971 and is based in Chicago, Illinois.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Marketing	1 of 1
Type: Add-on Acquisition	1 of 1
State: Georgia	1 of 1
Country: United States	1 of 1
Year: 2025	1 of 1

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