M&A Deal Summary

Bully Pulpit Interactive Acquires The Incite Agency

On September 15, 2016, Bully Pulpit Interactive acquired marketing company The Incite Agency

Acquisition Highlights
  • This is Bully Pulpit Interactive’s 1st transaction in the Marketing sector.
  • This is Bully Pulpit Interactive’s 1st transaction in the United States.
  • This is Bully Pulpit Interactive’s 1st transaction in District of Columbia.

M&A Deal Summary
Date 2016-09-15
Target The Incite Agency
Sector Marketing
Buyer(s) Bully Pulpit Interactive
Deal Type Add-on Acquisition

Target

The Incite Agency

District of Columbia, United States
The Incite Agency is a strategic communications agency. Incite helps major Fortune 500 companies, cutting-edge start-ups, foundations and causes craft integrated campaigns from start to finish.

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Buyer(S) 1

Buyer

Bully Pulpit Interactive

Washington, District of Columbia, United States
Category Company
Founded 2009
Sector Marketing
DESCRIPTION

Bully Pulpit Interactive is a marketing services and public affairs firm that specializes in digital advertising and media buying, content development, strategic consulting, and testing and digital analytics on behalf of corporations, trade associations, non-profit organizations, and political campaigns. Bully Pulpit Interactive was founded in 2009 and is based in Washington DC.

DEAL STATS #
Overall 1 of 1
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (District of Columbia) 1 of 1
Country (United States) 1 of 1
Year (2016) 1 of 1
Mergr

Product

Company

Legal