Add-on Acquisition • Software

Buddy Media Acquires Brighter Option

On February 27, 2012, Buddy Media acquired software company Brighter Option

Acquisition Context

This is Buddy Media’s 1st transaction in the Software sector.
This is Buddy Media’s 1st transaction in the United Kingdom.

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M&A Deal Summary
Date	February 27, 2012
Target	Brighter Option
Sector	Software
Buyer(s)	Buddy Media
Deal Type	Add-on Acquisition

Target Company

Brighter Option

London, United Kingdom

Brighter Option Ltd. is a provider of social advertising software.

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Buyer Overview 1

Buyer

Buddy Media

New York, New York, United States

Category	Company
Founded	2007
Sector	Internet Software and Services

DESCRIPTION

Buddy Media, which is based in New York, allows customers to create content on social-media sites, place ads there and measure the effectiveness of such campaigns.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Software	1 of 1
Type: Add-on Acquisition	1 of 1
Country: United Kingdom	1 of 1
Year: 2012	1 of 1

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