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  5. Buddy Media Acquires Brighter Option

M&A Deal Summary

Buddy Media Acquires Brighter Option

On February 27, 2012, Buddy Media acquired software company Brighter Option

Acquisition Highlights
  • This is Buddy Media’s 1st transaction in the Software sector.
  • This is Buddy Media’s 1st transaction in the United Kingdom.

M&A Deal Summary
Date 2012-02-27
Target Brighter Option
Sector Software
Buyer(s) Buddy Media
Deal Type Add-on Acquisition

Target

Brighter Option

London, United Kingdom
Brighter Option Ltd. is a provider of social advertising software.

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Buyer(S) 1

Buyer

Buddy Media

New York, New York, United States
Category Company
Founded 2007
Sector Internet Software and Services
DESCRIPTION

Buddy Media, which is based in New York, allows customers to create content on social-media sites, place ads there and measure the effectiveness of such campaigns.

DEAL STATS #
Overall 1 of 1
Sector: Software M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: United Kingdom M&A 1 of 1
Year: 2012 M&A 1 of 1
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