Add-on Acquisition • Business Services

BTS Group Acquires Sounding Board

On March 3, 2025, BTS Group acquired business services company Sounding Board

Acquisition Context

This is BTS Group’s 1st transaction in the Business Services sector.
This is BTS Group’s 2nd transaction in the United States.
This is BTS Group’s 1st transaction in California.

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M&A Deal Summary
Date	March 3, 2025
Target	Sounding Board
Sector	Business Services
Buyer(s)	BTS Group
Deal Type	Add-on Acquisition

Target Company

Sounding Board

Aliso Viejo, California, United States

Sounding Board is a leadership coaching management platform designed to bridge the leadership gap. Aligned with behavioral science-backed leadership development, the company's platform delivers unparalleled flexibility and measurable impact in leadership coaching engagements. With group coaching and virtual 1:1 engagements, talent leaders can use its leader development platform and managed network of certified coaches to reduce administrative burden while developing leaders at scale. Sounding Board is based in Aliso Viejo, California.

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Buyer Overview 1

Buyer

BTS Group

Stockholm, Sweden

Category	Company
Founded	1986
Sector	Business Services
Employees	1,178
Revenue	2.8B SEK (2024)

DESCRIPTION

BTS Group focuses on the people's side of strategy, working with leaders at all levels to help them make better decisions, convert those decisions to actions, and deliver results. BTS Group was founded in 1986 and is based in Stockholm, Sweden.

Deal Context for Buyer	#
Overall	4 of 5
Sector: Business Services	1 of 2
Type: Add-on Acquisition	4 of 5
State: California	1 of 1
Country: United States	2 of 2
Year: 2025	1 of 2

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2024-06-20	Wonderway Berlin, Germany Wonderway specializes in AI-powered sales performance SaaS products. The company works with companies from different industries (SaaS, Computer Software, Retail, Healthcare & Wellness, Finance & Fintech, etc.) and in different regions (US, Latam, DACH, UK, Southern Europe, Asia). Wonderway is based in Berlin, Germany.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2024-06-20

Wonderway

Berlin, Germany

Wonderway specializes in AI-powered sales performance SaaS products. The company works with companies from different industries (SaaS, Computer Software, Retail, Healthcare & Wellness, Finance & Fintech, etc.) and in different regions (US, Latam, DACH, UK, Southern Europe, Asia). Wonderway is based in Berlin, Germany.

Buy

FOLLOWING DEAL

DATE	TARGET	DEAL TYPE	VALUE
2025-05-05	Nexo São Paulo, Brazil Nexo is a boutique consulting firm. Nexo was founded in 2017 and is headquartered in São Paulo, Brazil.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2025-05-05

Nexo

São Paulo, Brazil

Nexo is a boutique consulting firm. Nexo was founded in 2017 and is headquartered in São Paulo, Brazil.

Buy

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