M&A Deal Summary

BSN Sports Acquires Shively Sporting Goods

On February 18, 2021, BSN Sports acquired consumer products company Shively Sporting Goods

Acquisition Highlights
  • This is BSN Sports’ 10th transaction in the Consumer Products sector.
  • This is BSN Sports’ 30th transaction in the United States.
  • This is BSN Sports’ 1st transaction in Kentucky.

M&A Deal Summary
Date 2021-02-18
Target Shively Sporting Goods
Sector Consumer Products
Buyer(s) BSN Sports
Deal Type Add-on Acquisition

Target

Shively Sporting Goods

Louisville, Kentucky, United States
Shively Sporting Goods is the largest independent sporting goods dealer and has maintained a well-established reputation for impeccable customer service and community engagement. Shively Sporting Goods was founded in 1968 and is based in Louisville, Kentucky.

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Buyer(S) 1

Buyer

BSN Sports

Dallas, Texas, United States
Category Company
Founded 1972
Sector Consumer Products
Employees760
DESCRIPTION

BSN SPORTS, Inc. (“BSN”), formerly, Sports Supply Group, Inc. is the leading marketer, manufacturer and distributor of sporting goods and team uniforms in the U.S. and markets via three million direct catalogs, a 50-person telesales team, more than 200 direct sales professionals, over 50 Platinum resellers and a family of company-controlled websites to 100,000 institutional customers, including schools, churches, camps, colleges, and youth sports programs.

DEAL STATS #
Overall 30 of 34
Sector (Consumer Products) 10 of 12
Type (Add-on Acquisition) 27 of 30
State (Kentucky) 1 of 1
Country (United States) 30 of 34
Year (2021) 2 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-01-07 Best Sports

Fayetteville, Arkansas, United States

Best Sports, Inc. is a marketer, manufacturer and distributor of sporting goods and team uniforms. Best Sports was founded in 1972 and is based in Fayetteville, Arkansas.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-03-24 Dillard s Sporting Goods

Greenwood, South Carolina, United States

Dillard's Sporting Goods specializes in the customization of uniforms & team gear for all sports and business/corporate attire. Dillard's Sporting Goods is based in Greenwood, South Carolina.

Buy -
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