M&A Deal Summary

BSN Sports Acquires Longstreth Sporting Goods - Team Sports Businesses

On February 19, 2020, BSN Sports acquired consumer products company Longstreth Sporting Goods - Team Sports Businesses from Longstreth Sporting Goods

Acquisition Highlights
  • This is BSN Sports’ 6th transaction in the Consumer Products sector.
  • This is BSN Sports’ 26th transaction in the United States.
  • This is BSN Sports’ 2nd transaction in Pennsylvania.

M&A Deal Summary
Date 2020-02-19
Target Longstreth Sporting Goods - Team Sports Businesses
Sector Consumer Products
Buyer(s) BSN Sports
Sellers(s) Longstreth Sporting Goods
Deal Type Divestiture

Target

Longstreth Sporting Goods - Team Sports Businesses

Spring City, Pennsylvania, United States
Longstreth Sporting Goods' Team Sports Businesses provides sporting and athletic goods.

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Buyer(S) 1

Buyer

BSN Sports

Dallas, Texas, United States
Category Company
Founded 1972
Sector Consumer Products
Employees760
DESCRIPTION

BSN SPORTS, Inc. (“BSN”), formerly, Sports Supply Group, Inc. is the leading marketer, manufacturer and distributor of sporting goods and team uniforms in the U.S. and markets via three million direct catalogs, a 50-person telesales team, more than 200 direct sales professionals, over 50 Platinum resellers and a family of company-controlled websites to 100,000 institutional customers, including schools, churches, camps, colleges, and youth sports programs.

DEAL STATS #
Overall 26 of 34
Sector (Consumer Products) 6 of 12
Type (Divestiture) 3 of 4
State (Pennsylvania) 2 of 2
Country (United States) 26 of 34
Year (2020) 3 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-02-10 Kollege Town

Sun Prairie, Wisconsin, United States

Kollege Town is a local source for corporate and team apparel, equipment, and fundraising. Under Armour is the #1 offering for any occasion. Under Armour’s mission is to make all athletes better through passion, design and the relentless pursuit of innovation.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-02-28 Athletics Unlimited

North Highlands, California, United States

Formed in 1988, Athletics Unlimited, Inc. is a provider of quality athletic apparel, equipment, and service in California and Nevada.

Buy -

Seller(S) 1

SELLER

Longstreth Sporting Goods

Spring City, Pennsylvania, United States
Category Company
Sector Consumer Products
Employees60
DESCRIPTION

Longstreth Sporting Goods LLC is a manufacturer of sporting and athletic goods. Longstreth offers a wide variety of team uniforms, practice wear packages, performance wear, footwear, apparel, and team accessories. Longstreth Sporting Goods is based in Spring City, Pennsylvania.

DEAL STATS #
Overall 1 of 1
Sector (Consumer Products) 1 of 1
Type (Divestiture) 1 of 1
State (Pennsylvania) 1 of 1
Country (United States) 1 of 1
Year (2020) 1 of 1
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