M&A Deal Summary

BSN Sports Acquires Kollege Town

On February 10, 2020, BSN Sports acquired apparel/textiles company Kollege Town from Riddell Sports Group

Acquisition Highlights
  • This is BSN Sports’ 2nd transaction in the Apparel/Textiles sector.
  • This is BSN Sports’ 25th transaction in the United States.
  • This is BSN Sports’ 3rd transaction in Wisconsin.

M&A Deal Summary
Date 2020-02-10
Target Kollege Town
Sector Apparel/Textiles
Buyer(s) BSN Sports
Sellers(s) Riddell Sports Group
Deal Type Divestiture

Target

Kollege Town

Sun Prairie, Wisconsin, United States
Kollege Town is a local source for corporate and team apparel, equipment, and fundraising. Under Armour is the #1 offering for any occasion. Under Armour’s mission is to make all athletes better through passion, design and the relentless pursuit of innovation.

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Buyer(S) 1

Buyer

BSN Sports

Dallas, Texas, United States
Category Company
Founded 1972
Sector Consumer Products
Employees760
DESCRIPTION

BSN SPORTS, Inc. (“BSN”), formerly, Sports Supply Group, Inc. is the leading marketer, manufacturer and distributor of sporting goods and team uniforms in the U.S. and markets via three million direct catalogs, a 50-person telesales team, more than 200 direct sales professionals, over 50 Platinum resellers and a family of company-controlled websites to 100,000 institutional customers, including schools, churches, camps, colleges, and youth sports programs.

DEAL STATS #
Overall 25 of 34
Sector (Apparel/Textiles) 2 of 3
Type (Divestiture) 2 of 4
State (Wisconsin) 3 of 4
Country (United States) 25 of 34
Year (2020) 2 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-01-07 Wayne Sporting Goods

Wayne, Pennsylvania, United States

Wayne Sporting Goods Co. Inc. engages in the design and manufacture of custom team uniforms and expands into a full-service retail sporting goods store adding clothing and sneakers into his rapidly expanding team business.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-02-19 Longstreth Sporting Goods - Team Sports Businesses

Spring City, Pennsylvania, United States

Longstreth Sporting Goods' Team Sports Businesses provides sporting and athletic goods.

Buy -

Seller(S) 1

SELLER

Riddell Sports Group

Rosemont, Illinois, United States
Category Company
Founded 1922
Sector Consumer Products
DESCRIPTION

Riddell Sports Group, Inc. is a provider and reconditioner of branded athletic equipment, uniforms, and practice gear for young men and women. Riddell Sports Group was formed in 1922 and is based in Rosemont, Illinois.

DEAL STATS #
Overall 1 of 1
Sector (Apparel/Textiles) 1 of 1
Type (Divestiture) 1 of 1
State (Wisconsin) 1 of 1
Country (United States) 1 of 1
Year (2020) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-10-30 Kollege Town

Sun Prairie, Wisconsin, United States

Kollege Town is a local source for corporate and team apparel, equipment, and fundraising. Under Armour is the #1 offering for any occasion. Under Armour’s mission is to make all athletes better through passion, design and the relentless pursuit of innovation.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-04-02 Simbex

Lebanon, New Hampshire, United States

Simbex is an IP-based business that has a portfolio of several revenues and royalty-generating products ranging from wearable technology to products for physical stability as well as expertise in the development and design of many medical devices on the market. Simbex is based in Lebanon, New Hampshire.

Buy -
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