Add-on Acquisition • Consumer Products

Bruush Acquires The Dollar Brush

On June 3, 2021, Bruush acquired consumer products company The Dollar Brush

Acquisition Context
  • This is Bruush’s 1st transaction in the Consumer Products sector.
  • This is Bruush’s 1st transaction in Canada.
  • This is Bruush’s 1st transaction in Ontario.

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M&A Deal Summary

Date June 3, 2021
Target The Dollar Brush
Sector Consumer Products
Buyer(s) Bruush
Deal Type Add-on Acquisition

Target Company

The Dollar Brush

Toronto, Ontario, Canada
The Dollar Brush is a direct-to-consumer player in the electric toothbrush subscription space. The Dollar Brush is based in Toronto, Ontario.
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Buyer Overview 1

Buyer

Bruush

Vancouver, British Columbia, Canada

Category Company
Founded 2019
Sector Consumer Products
Employees11
Revenue 3M USD (2022)
DESCRIPTION

Bruush sells electric toothbrushes with top-of-the-line technology and luxury look and feels to consumers. The company's direct-to-consumer, the subscription-based business model provides an easy brush head refill plan, ensuring consumers are able to easily maintain a high level of oral health. Bruush was formed in 2019 and is based in Vancouver, British Columbia.


Deal Context for Buyer #
Overall 1 of 1
Sector: Consumer Products 1 of 1
Type: Add-on Acquisition 1 of 1
State: Ontario 1 of 1
Country: Canada 1 of 1
Year: 2021 1 of 1