M&A Deal Summary

Brunswick Acquires Power Products - Global Marine & Mobile Business

On June 29, 2018, Brunswick acquired electrical equipment company Power Products - Global Marine & Mobile Business from ECM Industries for 910M USD

Acquisition Highlights
  • This is Brunswick’s 1st transaction in the Electrical Equipment sector.
  • This is Brunswick’s 2nd largest (disclosed) transaction.
  • This is Brunswick’s 9th transaction in the United States.
  • This is Brunswick’s 2nd transaction in Wisconsin.

M&A Deal Summary
Date 2018-06-29
Target Power Products - Global Marine & Mobile Business
Sector Electrical Equipment
Buyer(s) Brunswick
Sellers(s) ECM Industries
Deal Type Divestiture
Deal Value 910M USD

Target

Power Products - Global Marine & Mobile Business

Menomonee Falls, Wisconsin, United States
Power Products LLC - Global Marine & Mobile Business is a provider of branded electrical products, such as battery and power management and digital switching, to marine and other recreational and specialty vehicle markets. The group also manufactures and distributes a broad and diverse portfolio of marine and transportation parts and accessories. With facilities in the Netherlands, Mexico, New Zealand, China, and the United States, Power Products has substantial engineering resources, technical know-how and industry-leading integration and solution capabilities, along with upfront design expertise.

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Buyer(S) 1

Buyer

Brunswick

Mettawa, Illinois, United States
Category Company
Founded 1845
Sector Consumer Products
Employees17,000
Revenue 6.4B USD (2023)
DESCRIPTION
Entrance to Brunswick's corporate headquarters in Lake Forest, Illinois.
Entrance to Brunswick's corporate headquarters in Lake Forest, Illinois.

Brunswick is a designer, manufacturer, and marketer of recreation products in the United States and internationally. Brunswick was incorporated in 1845 and is based in Mettawa, Illinois.

DEAL STATS #
Overall 12 of 15
Sector (Electrical Equipment) 1 of 3
Type (Divestiture) 2 of 2
State (Wisconsin) 2 of 2
Country (United States) 9 of 12
Year (2018) 1 of 1
Size (of disclosed) 2 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-07-20 Lankhorst Taselaar. B.V.

Lelystad, Netherlands

Lankhorst Taselaar. B.V. is a marine parts and accessories distribution company based in the Netherlands and Germany. Lankhorst Taselaar sells an extensive array of parts and components, as well as offers next-day delivery to nearly all its 3,000 customers, many of which are new to Mercury Marine's network in the region.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-05-06 Life Fitness

Franklin Park, Illinois, United States

Life Fitness is a global producer of commercial fitness equipment and game tables. The Company manufactures and sells its strength and cardiovascular equipment and billiards tables and accessories through its family of brands that includes Life Fitness, Hammer Strength, Cybex, Indoor Cycling Group, SCIFIT and Brunswick Billiards.

Sell $490M

Seller(S) 1

SELLER

ECM Industries

New Berlin, Wisconsin, United States
Category Company
Sector Electrical Equipment
Revenue 415M USD (2023)
DESCRIPTION

ECM Industries is a manufacturer and supplier of electrical products for construction, maintenance, lighting, irrigation, landscape supply, and gas utility markets. ECM Industries is based in New Berlin, Wisconsin.

DEAL STATS #
Overall 1 of 1
Sector (Electrical Equipment) 1 of 1
Type (Divestiture) 1 of 1
State (Wisconsin) 1 of 1
Country (United States) 1 of 1
Year (2018) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-05-22 King Innovation

O'Fallon, Missouri, United States

King Innovation is specializes in the development, design and manufacture of construction grade electrical and irrigation products for the residential, commercial, utility, irrigation and landscape lighting markets. King Innovation was founded in 1988 and is based in O'Fallon, Missouri.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-04-30 ILSCO

Cincinnati, Ohio, United States

ILSCO Corp. is a manufacturer of electrical connectors, tools, and accessories serving commercial, industrial, utility, and OEM customers. ILSCO was founded in 1894 and is based in Cincinnati, Ohio.

Buy -
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