M&A Deal Summary

Bruin Capital and WPP Acquire OverTier

On January 1, 2017, private equity firm Bruin Capital and WPP acquired information services company OverTier

Acquisition Highlights
  • This is Bruin Capital’s 1st and WPP’s 1st transaction in the Information Services sector.
  • This is Bruin Capital’s 1st and WPP’s 14th transaction in the United Kingdom.

M&A Deal Summary

Date 2017-01-01
Target OverTier
Sector Information Services
Buyer(s) Bruin Capital
WPP
Deal Type Joint Venture

Target

OverTier

London, United Kingdom
OverTier was created to build and operate direct-to-consumer streaming services. OverTier offers a resource set of data analytics, marketing services, and technological platforms all integrated to foster long-term 1×1 consumer relationships. OverTier is based in London, United Kingdom.

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Buyer(S) 2

DESCRIPTION

Bruins Sports Capital is a private investment firm established to create, acquire and invest in enterprises leading the future of the sports and lifestyle industries. The Firm looks to partner with management teams to pursue strategic and operationally-focused opportunities. Bruin Sports Capital was established in 2014 and is headquartered in White Plains, New York.


DEAL STATS #
Overall 4 of 12
Sector: Information Services M&A 1 of 1
Type: Joint Venture M&A Deals 1 of 1
Country: United Kingdom M&A 1 of 4
Year: 2017 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-06-30 Deltatre

Torino, Italy

Deltatre is a global leader in digital and broadcast solutions for major sports organizations and events. Deltatre delivers end-to-end services across digital platforms, live streaming, TV graphics, event management, and fan engagement, enhancing experiences online, onstage, and backstage. Deltatre was founded in 1986 and is based in Torino, Italy.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-10-01 Soulsight

Chicago, Illinois, United States

Soulsight is a strategic branding, design and creative agency. Soulsight’s brand insights and innovative processes are utilized in brand repositioning, brand activation, structural design, environmental design, retail marketing, on-premise marketing, environmental branding and digital activation. Soulsight was formed in 1997 and is based in Chicago, Illinois

Buy -
Buyer

WPP

London, United Kingdom

Category Company
Founded 1985
Sector Marketing
Employees108,044
Revenue 14.7B GBP (2024)
DESCRIPTION

WPP is a marketing communications services provider that offers a comprehensive range of advertising and marketing services including advertising & media investment management; data investment management; public relations & public affairs; branding & identity; healthcare communications; direct, digital, promotion & relationship marketing and specialist communications. WPP was founded in 1985 and is based in London, England.


DEAL STATS #
Overall 73 of 95
Sector: Information Services M&A 1 of 1
Type: Joint Venture M&A Deals 3 of 3
Country: United Kingdom M&A 14 of 18
Year: 2017 M&A 1 of 7
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-11-29 Promotion Execution Partners

Cincinnati, Ohio, United States

Promotion Execution Partners LLC is a project management and procurement company that oversees shopper marketing promotions for clients, in the US. PEP manages budgets, timelines and vendor coordination for programs like direct mail campaigns, sweepstakes and promotion events on behalf of clients. PEP ensures these projects are delivered on time, within budget and to meet the specifications of the client, freeing the client to focus on the big picture of running the business.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-02-02 Zubi Advertising Services

Coral Gables, Florida, United States

Zubi Advertising Services, Inc. is a full-service advertising agency that focuses on the Hispanic market in the US. Clients include Ford, JP Morgan Chase Bank, N.A. and Dunkin’ Donuts. Founded in 1976, Zubi employs approximately 120 people and is based in Coral Gables, Florida, with offices in Los Angeles and Detroit.

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