M&A Deal Summary

Bruin Capital Acquires Full Swing

On July 26, 2021, private equity firm Bruin Capital acquired leisure company Full Swing from North Castle Partners

Acquisition Highlights
  • This is Bruin Capital’s 1st transaction in the Leisure sector.
  • This is Bruin Capital’s 4th transaction in the United States.
  • This is Bruin Capital’s 1st transaction in California.

M&A Deal Summary
Date 2021-07-26
Target Full Swing
Sector Leisure
Buyer(s) Bruin Capital
Sellers(s) North Castle Partners
Deal Type Secondary Buyout

Target

Full Swing

Carlsbad, California, United States
Full Swing is a producer of golf and sports simulators, chosen as the official licensee of PGA tour and the official simulator of golf channel, it is the only simulator giving players patented dual-tracking technology to provide unmatched real ball flight. Users can dynamically experience more than 13 sports including golf, featuring the world's most iconic golf courses. Full Swing Golf was founded in 1986 and is based in Carlsbad, California.

Search 201,429 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try For Free 7-Day Free Trial

Buyer(S) 1

Buyer

Bruin Capital

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2014
Size Small
Type Sector Focused
DESCRIPTION

Bruins Sports Capital is a private investment firm established to create, acquire and invest in enterprises leading the future of the sports and lifestyle industries. The Firm looks to partner with management teams to pursue strategic and operationally-focused opportunities. Bruin Sports Capital was established in 2014 and is headquartered in White Plains, New York.

DEAL STATS #
Overall 9 of 12
Sector (Leisure) 1 of 1
Type (Secondary Buyout) 1 of 1
State (California) 1 of 1
Country (United States) 4 of 5
Year (2021) 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-07-12 FairPlay Sports Media

London, United Kingdom

FairPlay Sports Media is a tech-led sports media network with a mission of leveling the playing field for sports bettors, in turn deriving more engaged, qualified customers to operator, media and distribution partners. FairPlay Sports Media is based in London, United Kingdom.

Buy £155M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-06-23 Deltatre

Torino, Italy

Deltatrea is a provider of digital media services and a global leader in the sport business providing a comprehensive range of digital and broadcast solutions for the world’s largest sport events, federations, media partners and brands. The firm’s client portfolio includes UEFA, FIFA, the English Premier League, ATP World Tour, European Tour, European Athletics, NBC Universal, BBC, BT Sport, Star TV, Rede Globo, amongst others. Deltatre supports rights owners and holders in delivering multi-dimensional and multi-platform sporting coverage focusing on three different experiences: online, providing truly immersive digital user experiences; onstage, adding value for viewers on venue and on linear TV; backstage, enabling any other front-end service for those who work behind the scenes. The services provided by Deltatre range from sport media strategies, creative and design, websites, mobile apps, live streaming and OTT platforms, to the delivery of results, TV graphics and additional on venue services, as well as a comprehensive sport event management system. Deltatre was founded in 1986 and is based in Torino, Italy.

Sell -

Seller(S) 1

SELLER

North Castle Partners

Greenwich, Connecticut, United States

Investor

Category Private Equity Firm
Founded 1997
Size Middle-Market
Type Sector Focused
DESCRIPTION

North Castle Partners is a specialist private equity firm that targets investments in consumer-driven product and service businesses. North Castle seeks control investments in companies that benefit from consumers looking to live 'healthier' lives as well as businesses that benefit from the baby boomer population. Specific areas of interest include aesthetics and personal care, consumer health, fitness and recreation, home and leisure, and nutrition. North Castle was formed in 1997 and is based in Greenwich, Connecticut.

DEAL STATS #
Overall 24 of 25
Sector (Leisure) 2 of 2
Type (Secondary Buyout) 6 of 6
State (California) 8 of 8
Country (United States) 22 of 23
Year (2021) 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-02-10 Sprout Organic Foods

Montvale, New Jersey, United States

Sprout Foods provides organic foods for babies, toddlers, and their families that encourage happy and healthy eating. Sprout Foods was founded in 2008 and is based in Montvale, New Jersey.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-08-05 European Wax Center

Plano, Texas, United States

European Wax Center offers guests a full suite of waxing services, as well as a proprietary line of beauty products in the skincare, body, and brow categories. It is a franchisee with 14 locations across the New York and Massachusetts markets. European Wax Center was founded in 2004 and is based in Plano, Texas.

Sell -
Mergr

Product

Company

Legal