M&A Deal Summary

Bruin Capital Acquires FairPlay Sports Media

On July 12, 2021, private equity firm Bruin Capital acquired media company FairPlay Sports Media from Flutter Entertainment for 155M GBP

Acquisition Highlights
  • This is Bruin Capital’s 4th transaction in the Media sector.
  • This is Bruin Capital’s largest (disclosed) transaction.
  • This is Bruin Capital’s 3rd transaction in the United Kingdom.

M&A Deal Summary
Date 2021-07-12
Target FairPlay Sports Media
Sector Media
Buyer(s) Bruin Capital
Sellers(s) Flutter Entertainment
Deal Type Divestiture
Deal Value 155M GBP

Target

FairPlay Sports Media

London, United Kingdom
FairPlay Sports Media is a tech-led sports media network with a mission of leveling the playing field for sports bettors, in turn deriving more engaged, qualified customers to operator, media and distribution partners. FairPlay Sports Media is based in London, United Kingdom.

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Buyer(S) 1

Buyer

Bruin Capital

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2014
Size Small
Type Sector Focused
DESCRIPTION

Bruins Sports Capital is a private investment firm established to create, acquire and invest in enterprises leading the future of the sports and lifestyle industries. The Firm looks to partner with management teams to pursue strategic and operationally-focused opportunities. Bruin Sports Capital was established in 2014 and is headquartered in White Plains, New York.

DEAL STATS #
Overall 8 of 12
Sector (Media) 4 of 5
Type (Divestiture) 3 of 3
Country (United Kingdom) 3 of 4
Year (2021) 2 of 3
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-03-23 TGI Sport

Krefeld, Germany

TGI Sport is a provider of sports technology, media, and marketing, connecting sports entities and fans worldwide. The combined operations span North America, South America, Europe, Australia, and New Zealand, and its teams support around 3,500+ events annually. TGI Sport was founded in 1997 and is based in Krefeld, Germany.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-07-26 Full Swing

Carlsbad, California, United States

Full Swing is a producer of golf and sports simulators, chosen as the official licensee of PGA tour and the official simulator of golf channel, it is the only simulator giving players patented dual-tracking technology to provide unmatched real ball flight. Users can dynamically experience more than 13 sports including golf, featuring the world's most iconic golf courses. Full Swing Golf was founded in 1986 and is based in Carlsbad, California.

Buy -

Seller(S) 1

SELLER

Flutter Entertainment

Dublin, Ireland
Category Company
Founded 1958
Sector Gaming
Employees23,053
Revenue 11.8B GBP (2023)
DESCRIPTION

Flutter Entertainment is a betting and gaming company. Flutter Entertainment was founded in 1958 and is based in Dublin, Ireland.

DEAL STATS #
Overall 1 of 1
Sector (Media) 1 of 1
Type (Divestiture) 1 of 1
Country (United Kingdom) 1 of 1
Year (2021) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-05-04 The Stars Group

Toronto, Ontario, Canada

The Stars Group is a designer, developer, manufactures, distributes, sells, and services technology-based gaming solutions for the regulated gaming industry worldwide. The Stars Group was founded in 2004 and is based in Toronto, Canada.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-12-23 Sisal

Milan, Italy

Sisal is an operator in the Italian gaming market as a government licensee. Through its capillary network of 47,000 points of sale, the company in excess of 500 payment services to the Italian public which are still primarily reliant on traditional cash payments. Sisal is based in Milan, Italy.

Buy €1.9B
Mergr

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