M&A Deal Summary

Bruin Capital Acquires Engine Shop

On November 9, 2015, private equity firm Bruin Capital acquired marketing company Engine Shop

Acquisition Highlights
  • This is Bruin Capital’s 1st transaction in the Marketing sector.
  • This is Bruin Capital’s 2nd transaction in the United States.
  • This is Bruin Capital’s 2nd transaction in New York.

M&A Deal Summary
Date 2015-11-09
Target Engine Shop
Sector Marketing
Buyer(s) Bruin Capital
Deal Type Buyout (LBO, MBO, MBI)

Target

Engine Shop

New York, New York, United States
Engine Shop is a sports, entertainment and lifestyle marketing agency that develops and activates marketing programs for its clients while seamlessly integrating digital, social and mobile extensions to create deeper and broader engagement between brands and consumers. Engine Shop was founded in 2012 and is based in New York City.

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Buyer(S) 1

Buyer

Bruin Capital

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2014
Size Small
Type Sector Focused
DESCRIPTION

Bruins Sports Capital is a private investment firm established to create, acquire and invest in enterprises leading the future of the sports and lifestyle industries. The Firm looks to partner with management teams to pursue strategic and operationally-focused opportunities. Bruin Sports Capital was established in 2014 and is headquartered in White Plains, New York.

DEAL STATS #
Overall 2 of 12
Sector (Marketing) 1 of 3
Type (Buyout (LBO, MBO, MBI)) 1 of 5
State (New York) 2 of 2
Country (United States) 2 of 5
Year (2015) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-03-30 On Location Experiences

New York, New York, United States

On Location Experiences is a media service provider specializes in custom domestic and international event and hospitality experiences in the worlds of sports and entertainment.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-06-30 Deltatre

Torino, Italy

Deltatrea is a provider of digital media services and a global leader in the sport business providing a comprehensive range of digital and broadcast solutions for the world’s largest sport events, federations, media partners and brands. The firm’s client portfolio includes UEFA, FIFA, the English Premier League, ATP World Tour, European Tour, European Athletics, NBC Universal, BBC, BT Sport, Star TV, Rede Globo, amongst others. Deltatre supports rights owners and holders in delivering multi-dimensional and multi-platform sporting coverage focusing on three different experiences: online, providing truly immersive digital user experiences; onstage, adding value for viewers on venue and on linear TV; backstage, enabling any other front-end service for those who work behind the scenes. The services provided by Deltatre range from sport media strategies, creative and design, websites, mobile apps, live streaming and OTT platforms, to the delivery of results, TV graphics and additional on venue services, as well as a comprehensive sport event management system. Deltatre was founded in 1986 and is based in Torino, Italy.

Buy -
Mergr

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