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  6. Bruin Capital Acquires Engine Shop

M&A Deal Summary

Bruin Capital Acquires Engine Shop

On November 9, 2015, private equity firm Bruin Capital acquired marketing company Engine Shop

Acquisition Highlights
  • This is Bruin Capital’s 1st transaction in the Marketing sector.
  • This is Bruin Capital’s 2nd transaction in the United States.
  • This is Bruin Capital’s 2nd transaction in New York.

M&A Deal Summary
Date 2015-11-09
Target Engine Shop
Sector Marketing
Buyer(s) Bruin Capital
Deal Type Buyout (LBO, MBO, MBI)

Target

Engine Shop

New York, New York, United States
Engine Shop is a sports, entertainment and lifestyle marketing agency that develops and activates marketing programs for its clients while seamlessly integrating digital, social and mobile extensions to create deeper and broader engagement between brands and consumers. Engine Shop was founded in 2012 and is based in New York City.

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Buyer(S) 1

Buyer

Bruin Capital

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2014
Size Small
Type Sector Focused
DESCRIPTION

Bruins Sports Capital is a private investment firm established to create, acquire and invest in enterprises leading the future of the sports and lifestyle industries. The Firm looks to partner with management teams to pursue strategic and operationally-focused opportunities. Bruin Sports Capital was established in 2014 and is headquartered in White Plains, New York.

DEAL STATS #
Overall 2 of 12
Sector: Marketing M&A 1 of 3
Type: Buyout (LBO, MBO, MBI) M&A Deals 1 of 5
State: New York M&A 2 of 2
Country: United States M&A 2 of 5
Year: 2015 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-03-30 On Location

New York, New York, United States

On Location is a media service provider specializes in custom domestic and international event and hospitality experiences in the worlds of sports and entertainment. On Location was founded in 2015 and is based in New York, New York.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-06-30 Deltatre

Torino, Italy

Deltatre is a global leader in digital and broadcast solutions for major sports organizations and events. Deltatre delivers end-to-end services across digital platforms, live streaming, TV graphics, event management, and fan engagement, enhancing experiences online, onstage, and backstage. Deltatre was founded in 1986 and is based in Torino, Italy.

Buy -
Mergr

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