M&A Deal Summary

BRS Acquires Daisy Outdoor Products

On July 1, 2016, private equity firm BRS acquired consumer products company Daisy Outdoor Products from Charter Oak Equity

Acquisition Highlights
  • This is BRS’s 6th transaction in the Consumer Products sector.
  • This is BRS’s 39th transaction in the United States.
  • This is BRS’s 3rd transaction in Arkansas.

M&A Deal Summary

Date 2016-07-01
Target Daisy Outdoor Products
Sector Consumer Products
Buyer(s) BRS
Sellers(s) Charter Oak Equity
Deal Type Secondary Buyout
Advisor(s) Thompson Hine (Legal)

Target

Daisy Outdoor Products

Rogers, Arkansas, United States
Daisy Outdoor Products is a manufacturer and marketer of youth airguns and accessories. The Company was founded in 1886 and throughout its history, has developed unparalleled brand recognition and a dominant position within the youth and entry-level airgun market.

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Buyer(S) 1

Buyer

BRS

New York, New York, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1995
PE ASSETS 1.2B USD
Size Large
Type Sector Agnostic
DESCRIPTION

BRS is a private equity investment firm that specializes in management buyouts and recapitalizations of middle-market companies with strong market positions and growth potential. Broad areas of interest include consumer products, consumer services, food/nutrition, restaurants, retail, and distribution. BRS looks to commit $10 to $25 million per transaction. BRS was formed in 1995 and is based in New York, New York.


DEAL STATS #
Overall 41 of 47
Sector (Consumer Products) 6 of 8
Type (Secondary Buyout) 6 of 7
State (Arkansas) 3 of 3
Country (United States) 39 of 42
Year (2016) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-02-20 Simpson Performance Products

New Braunfels, Texas, United States

Simpson Performance Products is a provider of safety products for the motorsports industry. The company makes fire-resistant driver suits, helmets, shoes, seatbelts, and other products, and also operates retail stores that sell motorsports-related merchandise. Simpson Performance Products was formed in 1959 and is based in New Braunfels, Texas.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-03-28 Royal Robbins

Modesto, California, United States

Royal Robbins is a designer, manufacturer, marketer and retailer of outdoor and travel apparel. The company’s primary products include short and long sleeve shirts, hiking pants and shorts, sweaters, fleece, jackets, and accessories.

Sell -

Seller(S) 1

SELLER

Charter Oak Equity

Westport, Connecticut, United States

Investor Investor Investor Investor


Category Private Equity Firm
Founded 1992
PE ASSETS 500M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Charter Oak Equity is a private equity group focused on control investments in lower middle-market companies valued between $25 and $150 million. The Firm looks for businesses operating large markets with significant room for growth. Target sectors include niche manufacturing, packaging, medical products, specialty chemicals, consumer products, and financial services. Charter Oak generally targets family-owned companies or non-core divisions of larger companies. Charter Oak Private Equity was formed in 1992 and is based in Westport, Connecticut.


DEAL STATS #
Overall 20 of 27
Sector (Consumer Products) 2 of 3
Type (Secondary Buyout) 1 of 4
State (Arkansas) 2 of 2
Country (United States) 20 of 27
Year (2016) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-01-01 Smartcare

Las Vegas, Nevada, United States

Smartcare is a provider of cloud-based software and training for effective childcare center management and financial sustainability. Smartcare was founded in 2014 and is based in Las Vegas, Nevada.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-07-20 The Crown Group

Warren, Michigan, United States

The Crown Group, Inc. is a provider of quality coating solutions to industrial end markets. Crown's range of coating technologies include electro-coating ("e-coating"), e-coating with powder coating topcoat and water-based wet painting. The Crown Group, Inc. was established in 1965 and is headquartered in Warren, Michigan.

Sell -