M&A Deal Summary

Brown-Forman Acquires Tequila Herradura SA de CV

On August 28, 2006, Brown-Forman acquired beverage company Tequila Herradura SA de CV for 876M USD

Acquisition Highlights
  • This is Brown-Forman’s 7th transaction in the Beverages sector.
  • This is Brown-Forman’s largest (disclosed) transaction.
  • This is Brown-Forman’s 1st transaction in Mexico.

M&A Deal Summary
Date 2006-08-28
Target Tequila Herradura SA de CV
Sector Beverages
Buyer(s) Brown-Forman
Deal Type Add-on Acquisition
Deal Value 876M USD

Target

Tequila Herradura SA de CV

Guadalajara, Mexico
Tequila Herradura SA de CV founded in 1870. Tequila Herradura SA de CV provides and sells various types of tequila.

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Buyer(S) 1

Buyer

Brown-Forman

Louisville, Kentucky, United States
Category Company
Founded 1870
Sector Beverages
Employees5,200
Revenue 4.2B USD (2024)
DESCRIPTION
Entrance to Brown-Form's corporate headquarters in Louisville, Kentucky.
Entrance to Brown-Form's corporate headquarters in Louisville, Kentucky.

Brown-Forman manufactures, bottles, imports, exports, and markets a wide variety of alcoholic beverage brands. Its portfolio of brands includes Jack Daniel’s, Antiguo Tequila, el Jimador Tequila, Herradura Tequila, Pepe Lopez Tequila, Woodford Reserve Bourbon, Canadian Mist Whisky, Chambord, Collingwood Canadian Whiskey, Early Times Bourbon and Whisky, Korbel Champagne, Old Forester Bourbon, and Sonoma-Cutrer Wines. Brown-Forman was incorporated in 1870 and is based in Louisville, Kentucky.

DEAL STATS #
Overall 7 of 12
Sector (Beverages) 7 of 12
Type (Add-on Acquisition) 4 of 7
Country (Mexico) 1 of 1
Year (2006) 2 of 2
Size (of disclosed) 1 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2006-06-01 Chambord Liqueur Royale de France SAS

Cour Cheverny, France

Chambord Liqueur Royale de France SAS manufactures black raspberry liquor.Founded in 2001 headquarters at Cour Cheverny.

Buy $255M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2011-04-15 Fetzer Vineyards

Hopland, California, United States

Fetzer Vineyards been committed to environmental responsibility for over a quarter entury. Because we believe sustainable practices not only make for a healthier planet – they make for better wines.

Sell $238M
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