M&A Deal Summary

Brown-Forman Acquires Maximus Vodka

On June 30, 2011, Brown-Forman acquired beverage company Maximus Vodka from Altia

Acquisition Highlights
  • This is Brown-Forman’s 8th transaction in the Beverages sector.
  • This is Brown-Forman’s 2nd transaction in Finland.

M&A Deal Summary

Date 2011-06-30
Target Maximus Vodka
Sector Beverages
Buyer(s) Brown-Forman
Sellers(s) Altia
Deal Type Divestiture

Target

Maximus Vodka

Finland
Maximus Vodka brand provides bevarege services.

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Buyer(S) 1

Buyer

Brown-Forman

Louisville, Kentucky, United States

Category Company
Founded 1870
Sector Beverages
Employees5,700
Revenue 4.2B USD (2024)
DESCRIPTION
Entrance to Brown-Form's corporate headquarters in Louisville, Kentucky.
Entrance to Brown-Form's corporate headquarters in Louisville, Kentucky.

Brown-Forman manufactures, bottles, imports, exports, and markets a wide variety of alcoholic beverage brands. Its portfolio of brands includes Jack Daniel’s, Antiguo Tequila, el Jimador Tequila, Herradura Tequila, Pepe Lopez Tequila, Woodford Reserve Bourbon, Canadian Mist Whisky, Chambord, Collingwood Canadian Whiskey, Early Times Bourbon and Whisky, Korbel Champagne, Old Forester Bourbon, and Sonoma-Cutrer Wines. Brown-Forman was incorporated in 1870 and is based in Louisville, Kentucky.


DEAL STATS #
Overall 8 of 12
Sector: Beverages M&A 8 of 12
Type: Divestiture M&A Deals 2 of 3
Country: Finland M&A 2 of 2
Year: 2011 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-04-15 Fetzer Vineyards

Hopland, California, United States

Fetzer Vineyards been committed to environmental responsibility for over a quarter entury. Because we believe sustainable practices not only make for a healthier planet – they make for better wines.

Sell $238M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-06-03 Slane Castle Whiskey Limited

Dublin, Ireland

Slane Castle Whiskey Limited is an Irish producer of whiskey. The Company will produce blended, pot still, and single grain Irish whiskeys.

Buy -

Seller(S) 1

SELLER

Altia

Helsinki, Finland

Category Company
Founded 1999
Sector Beverages
DESCRIPTION

Altia is a wine and spirits company offering quality brands in the Nordic and Baltic countries. Altia produces, markets, sells, imports and exports alcoholic beverages in its market area. Altia was founded in 1999 and is based in Helsinki, Finland.


DEAL STATS #
Overall 1 of 1
Sector: Beverages M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
Country: Finland M&A 1 of 1
Year: 2011 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2004-12-16 Scandinavian Beverage Group AS

Smedstaddammen, Norway

Scandinavian Beverage Group AS Based in Oslo, Norway, the company markets and sells various beverages, including wine, spirits, beer, cider, and soft drinks to retail stores, restaurants and duty-free shops. Following the initial investment, SBG made three add-on acquisitions to build the group to a pan-Nordic player.

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