M&A Deal Summary

Brown-Forman Acquires Diplomático Rum Brand

On October 6, 2022, Brown-Forman acquired beverage company Diplomático Rum Brand from Destillers United Group

Acquisition Highlights
  • This is Brown-Forman’s 12th transaction in the Beverages sector.
  • This is Brown-Forman’s 1st transaction in Spain.

M&A Deal Summary

Date 2022-10-06
Target Diplomático Rum Brand
Sector Beverages
Buyer(s) Brown-Forman
Sellers(s) Destillers United Group
Deal Type Divestiture

Target

Diplomático Rum Brand

Madrid, Spain
Diplomático Rum Brand is a super-premium rum. Diplomático Rum's distillery combines traditional methods with modern technology to produce the finest of rums. The production area boasts great conditions for sugar cane and rum production including fertile lands, abundant water, and a Caribbean climate. Diplomático Rum Brand is based in Madrid, Spain.

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Buyer(S) 1

Buyer

Brown-Forman

Louisville, Kentucky, United States

Category Company
Founded 1870
Sector Beverages
Employees5,700
Revenue 4.2B USD (2024)
DESCRIPTION
Entrance to Brown-Form's corporate headquarters in Louisville, Kentucky.
Entrance to Brown-Form's corporate headquarters in Louisville, Kentucky.

Brown-Forman manufactures, bottles, imports, exports, and markets a wide variety of alcoholic beverage brands. Its portfolio of brands includes Jack Daniel’s, Antiguo Tequila, el Jimador Tequila, Herradura Tequila, Pepe Lopez Tequila, Woodford Reserve Bourbon, Canadian Mist Whisky, Chambord, Collingwood Canadian Whiskey, Early Times Bourbon and Whisky, Korbel Champagne, Old Forester Bourbon, and Sonoma-Cutrer Wines. Brown-Forman was incorporated in 1870 and is based in Louisville, Kentucky.


DEAL STATS #
Overall 12 of 12
Sector: Beverages M&A 12 of 12
Type: Divestiture M&A Deals 3 of 3
Country: Spain M&A 1 of 1
Year: 2022 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-06-15 Brown-Forman - Early Times Canadian Mist and Collingwood Brands

Louisville, Kentucky, United States

Brown-Forman Corp.'s Early Times, Canadian Mist, and Collingwood Brands provide the alcoholic beverage.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-11-16 Sonoma-Cutrer

Windsor, California, United States

Sonoma-Cutrer is a luxury Chardonnay brand, that offers refined style and commitment to merging traditional and innovative winemaking techniques. Sonoma-Cutrer was founded in 1973 and is based in Windsor, California.

Sell $400M

Seller(S) 1

SELLER

Destillers United Group

Madrid, Spain

Category Company
Sector Beverages
DESCRIPTION

Destillers United Group is a provider of premium rum. Destillers United Group is based in Madrid, Spain.


DEAL STATS #
Overall 1 of 1
Sector: Beverages M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
Country: Spain M&A 1 of 1
Year: 2022 M&A 1 of 1