Investment Summary

Riata Capital Group, Gridiron Capital and Brookside Equity Partners Invest In Greenix Pest Control

On February 1, 2021, private equity firms Riata Capital Group, Gridiron Capital and Brookside Equity Partners invested in consumer services company Greenix Pest Control

Investment Highlights
  • This is Riata Capital Group’s 1st, Gridiron Capital’s 1st and Brookside Equity Partners’ 1st transaction in the Consumer Services sector.
  • This is Riata Capital Group’s 6th, Gridiron Capital’s 34th and Brookside Equity Partners’ 37th transaction in the United States.
  • This is Riata Capital Group’s 1st, Gridiron Capital’s 1st and Brookside Equity Partners’ 1st transaction in Utah.

Investment Summary

Date 2021-02-01
Target Greenix Pest Control
Sector Consumer Services
Investor(s) Riata Capital Group
Gridiron Capital
Brookside Equity Partners
Deal Type Growth Capital

Target

Greenix Pest Control

Orem, Utah, United States
Greenix Pest Control provides a full range of in-home and exterior services that address general pests, ticks, fleas, mosquitoes, and rodents, among others, typically through service contracts that provide quarterly or monthly treatments. Greenix Pest Control was founded in 2011 and is based in Orem, Utah.

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Investor(S) 3

DESCRIPTION

Riata Capital Group is a private equity firm focused on control and non-control investments in profitable middle-market companies headquartered throughout North America. Riata looks to invest $25 to $150 million in companies valued up to $300 million. Sectors of interest include consumer products/services, business services, energy, and healthcare. Prospective transaction situations include recapitalizations, buyouts, divestitures, growth capital investments, and consolidations. Riata Capital Group was formed in 2015 and is based in Dallas, Texas.


DEAL STATS #
Overall 6 of 9
Sector: Consumer Services M&A 1 of 2
Type: Growth Capital M&A Deals 2 of 4
State: Utah M&A 1 of 1
Country: United States M&A 6 of 9
Year: 2021 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-05-02 Extract Production

Tulsa, Oklahoma, United States

Extract Production is an integrated provider of products and services for the oil and gas industry, providing comprehensive artificial lift solutions and related surface pressure applications for North American energy producers. Extract currently provides both electric submersible pump and related horizontal pump systems, parts and services to its customers under the Extract Production Services and Hoss Pump Systems brands. Extract Production is headquartered in Tulsa, Oklahoma.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-08-02 WSS

Gardena, California, United States

Warehouse Shoe Sale (WSS) is a specialty retailer of athletic, fashion, and work-related footwear, apparel, and accessories. Warehouse Shoe Sale offers a full assortment of the leading athletic footwear brands (including Nike, Jordan, Vans, Converse, Adidas, Skechers, Fila, and Reebok) and private footwear offerings in fashion for women and workwear for men. Warehouse Shoe Sale was founded in 1984 and is based in Gardena, California.

Sell $750M
Investor

Gridiron Capital

New Canaan, Connecticut, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2004
PE ASSETS 8.6B USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Gridiron Capital is a private equity firm focused on acquiring mid-sized North American manufacturing, service and specialty consumer companies. Gridiron looks to commit companies with EBITDA up to $60 million. The Firm prefers controlling interests when considering transactions. Situations of interest include companies operating in sectors undergoing change, closely held companies owned by founding family or management for ownership transition, and corporate divestitures of orphaned or non-strategic business units. Gridiron Capital was formed in 2004 and is based in New Canaan, Connecticut.


DEAL STATS #
Overall 34 of 43
Sector: Consumer Services M&A 1 of 1
Type: Growth Capital M&A Deals 5 of 8
State: Utah M&A 1 of 1
Country: United States M&A 34 of 43
Year: 2021 M&A 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-11-17 GSM Outdoors

Irving, Texas, United States

GSM Outdoors specializes in developing and marketing innovative products for the hunting, sport shooting, and rugged outdoor enthusiast market. GSM owns 20+ industry-leading brands including stealth cam, walker’s, muddy outdoors, birchwood casey, hawk, cyclops, western rivers, american hunter, HME, and SME among others. GSM Outdoors was founded in 1999 and is based in Irving, Texas.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-04-08 Class Valuation

Troy, Michigan, United States

Class Valuation is a provider of real estate asset valuation and appraisal management solutions to the residential mortgage industry. Class Valuation was founded in 2009 and is based in Troy, Michigan.

Buy -
Investor

Brookside Equity Partners

Stamford, Connecticut, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1977
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Brookside Equity Partners (BEP) focuses on private equity investments, including direct control investments, majority or minority co-investments alongside other investment firms, and, on a selective basis, investments in private funds or special situations. BEP targets North American middle-market companies with revenues greater than $15 million and at least $5 million of EBITDA. Sectors of interest include manufacturing, chemicals, financial services, environmental, food, and distribution. Brookside Equity Partners was formed in 1977 and is based in Stamford, Connecticut.


DEAL STATS #
Overall 38 of 38
Sector: Consumer Services M&A 1 of 1
Type: Growth Capital M&A Deals 5 of 5
State: Utah M&A 1 of 1
Country: United States M&A 37 of 37
Year: 2021 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-05-21 SelectQuote

Overland Park, Kansas, United States

SelectQuote is a term life insurance sales company that offers auto and home insurance. The company offers engagement points for consumers across insurance, Medicare, pharmacy, and value-based care, and now has three core business lines: SelectQuote Senior, SelectQuote Healthcare Services, and SelectQuote Life. SelectQuote Healthcare Services is comprised of the SelectRx Pharmacy, a Patient-Centered Pharmacy Home (PCPH) accredited pharmacy, SelectPatient Management, a provider of chronic care management services, and Healthcare Select which proactively connects consumers with a wide breadth of healthcare services supporting their needs. SelectQuote was founded in 1985 and is based in Overland Park, Kansas.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-09-11 Via Transportation

New York, New York, United States

Via Transportation pioneered the TransitTech category by using new technologies to power public mobility systems, optimizing networks of dynamic shuttles, buses, wheelchair accessible vehicles, school buses, and autonomous vehicles around the globe. Building efficient, equitable, and sustainable transportation network for all riders, including those with limited mobility, those without smartphones, and unbanked populations. Via was founded in 2012 and is based in New York City.

Sell -