Add-on Acquisition • Consumer Products

Brooklyn Bedding and Helix Sleep Acquire Bear Mattress

On July 7, 2022, Brooklyn Bedding and Helix Sleep acquired consumer products company Bear Mattress

Acquisition Context
  • This is Brooklyn Bedding’s 1st and Helix Sleep’s 1st transaction in the Consumer Products sector.
  • This is Brooklyn Bedding’s 1st and Helix Sleep’s 1st transaction in the United States.
  • This is Brooklyn Bedding’s 1st and Helix Sleep’s 1st transaction in New Jersey.

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M&A Deal Summary

Date July 7, 2022
Target Bear Mattress
Sector Consumer Products
Buyer(s) Brooklyn Bedding
Helix Sleep
Deal Type Add-on Acquisition

Target Company

Bear Mattress

Hoboken, New Jersey, United States
Bear Mattress is a premier sleep company for active lifestyles. Bear Mattress is engineered with advanced foams and Sleep Recovery Technology powered by Celliant. Bear Mattress was founded in 2015 and is based in Hoboken, New Jersey.
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Buyers Overview 2

Buyer

Brooklyn Bedding

Phoenix, Arizona, United States

Category Company
Founded 1995
Sector Consumer Products
DESCRIPTION

Brooklyn Bedding is a manufacturer of mattresses, differentiated by master craftsmanship, a wholly owned state-of-the art manufacturing facility and exceptional customer service. Brooklyn Bedding was founded in 1995 and is based in Phoenix, Arizona.


Deal Context for Buyer #
Overall 1 of 1
Sector: Consumer Products 1 of 1
Type: Add-on Acquisition 1 of 1
State: New Jersey 1 of 1
Country: United States 1 of 1
Year: 2022 1 of 1
Buyer

Helix Sleep

New York City, New York, United States

Category Company
Founded 2015
Sector Consumer Products
DESCRIPTION

Helix Sleep is a direct-to-consumer brand platform, operating a portfolio of sleep and home goods brands. Each mattress is designed to your body type, sleeping position, and feel preference using our proprietary sleep technology. Helix Sleep was founded in 2015 and is based in New York City, New York.


Deal Context for Buyer #
Overall 1 of 1
Sector: Consumer Products 1 of 1
Type: Add-on Acquisition 1 of 1
State: New Jersey 1 of 1
Country: United States 1 of 1
Year: 2022 1 of 1