M&A Deal Summary

Broadtree Partners Acquires Semify

On February 11, 2022, private equity firm Broadtree Partners acquired marketing company Semify

Acquisition Highlights
  • This is Broadtree Partners’ 2nd transaction in the Marketing sector.
  • This is Broadtree Partners’ 15th transaction in the United States.
  • This is Broadtree Partners’ 2nd transaction in New York.

M&A Deal Summary

Date 2022-02-11
Target Semify
Sector Marketing
Buyer(s) Broadtree Partners
Deal Type Buyout (LBO, MBO, MBI)

Target

Semify

Rochester, New York, United States
Semify offers strategic planning, brand positioning, digital marketing, and traditional marketing services. Semify was founded in 2008 and is based in Rochester, New York.

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Buyer(S) 1

DESCRIPTION

Broadtree Partners is a private equity firm focused on acquiring and investing in lower middle-market, US-based companies in partnership with management. The Firm does not have any stated sector preferences and seeks businesses with $5 to $75 million of revenue and $1 to $10 million of EBITDA. Broadtree Partners was formed in 2017 and is based in Charlotte, North Carolina.


DEAL STATS #
Overall 15 of 17
Sector: Marketing M&A 2 of 2
Type: Buyout (LBO, MBO, MBI) M&A Deals 13 of 15
State: New York M&A 2 of 2
Country: United States M&A 15 of 17
Year: 2022 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-12-01 Coastal Carolina Neuropsychiatric Center

Jacksonville, North Carolina, United States

Coastal Carolina Neuropsychiatric Center is a patient-centered, evidence-based behavioral health practice. Coastal Carolina Neuropsychiatric Center was founded in 2006 and is based in Jacksonville, North Carolina.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-02-24 Contract Sweeping Services

Milpitas, California, United States

Contract Sweeping Services is a municipal street sweeping service provider to California's municipalities/cities and waste management companies. Contract Sweeping Services is based in Milpitas, California.

Sell -