M&A Deal Summary

Broad Sky Partners and Svoboda Capital Partners Acquire Bully Pulpit Interactive

On April 20, 2023, private equity firms Broad Sky Partners and Svoboda Capital Partners acquired marketing company Bully Pulpit Interactive from Svoboda Capital Partners

Acquisition Highlights
  • This is Broad Sky Partners’ 1st and Svoboda Capital Partners’ 5th transaction in the Marketing sector.
  • This is Broad Sky Partners’ 6th and Svoboda Capital Partners’ 44th transaction in the United States.
  • This is Broad Sky Partners’ 1st and Svoboda Capital Partners’ 3rd transaction in District of Columbia.

M&A Deal Summary

Date 2023-04-20
Target Bully Pulpit Interactive
Sector Marketing
Buyer(s) Broad Sky Partners
Svoboda Capital Partners
Sellers(s) Svoboda Capital Partners
Deal Type Recapitalization

Target

Bully Pulpit Interactive

Washington, District of Columbia, United States
Bully Pulpit Interactive is a marketing services and public affairs firm that specializes in digital advertising and media buying, content development, strategic consulting, and testing and digital analytics on behalf of corporations, trade associations, non-profit organizations, and political campaigns. Bully Pulpit Interactive was founded in 2009 and is based in Washington DC.

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Buyer(S) 2

DESCRIPTION

Broad Sky Partners is a private equity firm that invests in middle-market companies operating in the media, communications, business services, and consumer products sectors. The Firm will consider both majority or minority positions and looks to commit $50 to $250 million per transaction. Broad Sky Partners was formed in 2013 and is based in New York City.


DEAL STATS #
Overall 6 of 8
Sector (Marketing) 1 of 1
Type (Recapitalization) 1 of 1
State (District of Columbia) 1 of 1
Country (United States) 6 of 8
Year (2023) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-11-15 Smith + Howard

Atlanta, Georgia, United States

Smith + Howard is a tax, accounting and advisory firm serving businesses across the U.S. in the construction, distribution, hospitality, manufacturing, nonprofit, real estate and technology sectors. Smith + Howard is based in Atlanta, Georgia.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-04-03 Punctual Pros

Lancaster, Pennsylvania, United States

Punctual Pros is an operator of one-hour heating & air conditioning, Benjamin Franklin plumbing, and Mister Sparky electrical franchise servicing central Pennsylvania. Punctual Pros is based in Lancaster, Pennsylvania.

Buy -
Buyer

Svoboda Capital Partners

Chicago, Illinois, United States

Investor Investor Investor


Category Private Equity Firm
Founded 1998
PE ASSETS 400M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Svoboda Capital Partners is a private equity firm that seeks buyout, recapitalization, and growth capital investments in mid-sized companies with leading market positions, strong customer relationships, and high margins. Svoboda generally looks to invest up to $25 million in businesses generating sales of $10 to $100 million and EBITDA of $3 to $15 million. Sectors of interest include value-added distribution, business services, and consumer products. Svoboda Capital Partners was formed in 1998 and is based in Chicago, Illinois.


DEAL STATS #
Overall 45 of 46
Sector (Marketing) 5 of 6
Type (Recapitalization) 9 of 9
State (District of Columbia) 3 of 3
Country (United States) 44 of 45
Year (2023) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-03-03 Horwitz

New Hope, Minnesota, United States

Horwitz operates as a multi-trade specialty mechanical and HVAC service provider. The Company provides engineering, installation, and ongoing support for the HVAC, plumbing, electrical, and building controls industry segments. Horwitz is differentiated by its deep in-house design/build engineering capabilities which supports the Company’s cross-disciplinary service offerings. Horwitz is based in New Hope, Minnesota.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-05-03 Sonoma Creamery

Sonoma, California, United States

Sonoma Creamery is a manufacturer of portable, gluten-free, non-GMO crunchy cheese snacks and premium, hand-crafted cheeses selling products through club stores, grocery, specialty retail, c-stores, and direct to consumer. Sonoma Creamery was founded in 1931 and is based in Sonoma, California.

Sell -

Seller(S) 1

SELLER

Svoboda Capital Partners

Chicago, Illinois, United States

Investor Investor Investor


Category Private Equity Firm
Founded 1998
PE ASSETS 400M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Svoboda Capital Partners is a private equity firm that seeks buyout, recapitalization, and growth capital investments in mid-sized companies with leading market positions, strong customer relationships, and high margins. Svoboda generally looks to invest up to $25 million in businesses generating sales of $10 to $100 million and EBITDA of $3 to $15 million. Sectors of interest include value-added distribution, business services, and consumer products. Svoboda Capital Partners was formed in 1998 and is based in Chicago, Illinois.


DEAL STATS #
Overall 33 of 34
Sector (Marketing) 1 of 1
Type (Recapitalization) 3 of 3
State (District of Columbia) 2 of 2
Country (United States) 33 of 34
Year (2023) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-03-03 Horwitz

New Hope, Minnesota, United States

Horwitz operates as a multi-trade specialty mechanical and HVAC service provider. The Company provides engineering, installation, and ongoing support for the HVAC, plumbing, electrical, and building controls industry segments. Horwitz is differentiated by its deep in-house design/build engineering capabilities which supports the Company’s cross-disciplinary service offerings. Horwitz is based in New Hope, Minnesota.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-05-03 Sonoma Creamery

Sonoma, California, United States

Sonoma Creamery is a manufacturer of portable, gluten-free, non-GMO crunchy cheese snacks and premium, hand-crafted cheeses selling products through club stores, grocery, specialty retail, c-stores, and direct to consumer. Sonoma Creamery was founded in 1931 and is based in Sonoma, California.

Sell -