M&A Deal Summary

Bridg Acquires Relevant Mobile

On April 16, 2018, Bridg acquired internet software and services company Relevant Mobile

Acquisition Highlights
  • This is Bridg’s 1st transaction in the Internet Software and Services sector.
  • This is Bridg’s 1st transaction in the United States.
  • This is Bridg’s 1st transaction in New York.

M&A Deal Summary

Date 2018-04-16
Target Relevant Mobile
Sector Internet Software and Services
Buyer(s) Bridg
Deal Type Add-on Acquisition

Target

Relevant Mobile

New York, New York, United States
Relevant Mobile is a POS-integrated mobile app, loyalty and rewards program developer. Relevant Mobile was founded in 2011 and is based in New York, New York.

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Buyer(S) 1

Buyer

Bridg

Los Angeles, California, United States

Category Company
Founded 2010
Sector Software
DESCRIPTION

Bridg is a technology company that enables data-driven marketing based on individual buying behavior. Bridg provides a cloud-based platform that retailers and CPG marketers use for a wide range of applications, including analyzing customer behavior, marketing on digital platforms, and measuring the effectiveness of their business strategies, while following consumer privacy best practices. Bridg was founded in 2010 and is based in Los Angeles, California.


DEAL STATS #
Overall 1 of 1
Sector: Internet Software and Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: New York M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2018 M&A 1 of 1