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M&A Deal Summary

Bread Financial Holdings Acquires Bread

On October 29, 2020, Bread Financial Holdings acquired information technology company Bread for 450M USD

Acquisition Highlights
  • This is Bread Financial Holdings’ 1st transaction in the Information Technology sector.
  • This is Bread Financial Holdings’ 3rd largest (disclosed) transaction.
  • This is Bread Financial Holdings’ 10th transaction in the United States.
  • This is Bread Financial Holdings’ 1st transaction in New York.

M&A Deal Summary
Date 2020-10-29
Target Bread
Sector Information Technology
Buyer(s) Bread Financial Holdings
Deal Type Add-on Acquisition
Deal Value 450M USD
Advisor(s) Centerview Partners (Financial)
Simpson Thacher & Bartlett (Legal)

Target

Bread

New York, New York, United States
Lon Operations LLC is a technology-driven digital payments company offering an omnichannel solution for retailers and platform capabilities to bank partners. Lon Operations was founded in 2015 and is based in New York.

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Buyer(S) 1

Buyer

Bread Financial Holdings

Columbus, Ohio, United States
Category Company
Founded 1995
Sector Business Services
Employees6,000
Revenue 3.8B USD (2024)
DESCRIPTION
Entrance to Alliance Data Systems' corporate headquarters in Plano, Texas.
Entrance to Alliance Data Systems' corporate headquarters in Plano, Texas.

Bread Financial Holdings is a provider of data-driven marketing and loyalty solutions serving large, consumer-based industries. The Company creates and deploys customized solutions, enhancing the critical customer marketing experience; the result is measurably changing consumer behavior while driving business growth and profitability for some of today's most recognizable brands. Bread Financial Holdings was founded in 1996 and is based in Columbus, Ohio.

DEAL STATS #
Overall 12 of 12
Sector: Information Technology M&A 1 of 1
Type: Add-on Acquisition M&A Deals 10 of 10
State: New York M&A 1 of 1
Country: United States M&A 10 of 10
Year: 2020 M&A 1 of 1
Size (of disclosed) 3 of 7
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-01-10 Precima

Toronto, Ontario, Canada

Precima, Inc. is a retail strategy and analytics company. Precima helps you drive sales, boost profitability, and build customer loyalty through customized, data-driven solutions. Precima, Inc. is based in Toronto, Ontario.

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